SLM Study Guide 2026
Everything you need to pass the SLM exam in one place: the exam format, every topic to study, real practice questions with explanations, flashcards, and full-length practice tests. Free, no sign-up needed.
📋 SLM Exam Format at a Glance
📚 SLM Topics to Study (55)
✍️ Sample SLM Questions & Answers
1. Which object stores the history of a member's tier changes over time in Salesforce Loyalty Management?
The Member Tier History object records each tier change for a Loyalty Program Member, including the previous tier, new tier, change date, and reason.
2. A loyalty program admin wants to automatically downgrade members who do not meet the annual qualifying point threshold. Which Salesforce Loyalty Management configuration supports this?
Tier Groups support configuring downgrade rules that automatically reassign a member to a lower tier if qualifying criteria are not met within the evaluation period.
3. Which segmentation strategy best identifies high-value loyalty members at risk of churn based on behavioral data in Data Cloud?
Churn risk modeling is most accurate when high historical value (lifetime value Calculated Insight) is combined with recent inactivity signals to identify lapsing high-value members.
4. What is the recommended approach for manually upgrading a VIP customer to a higher tier outside the normal qualification cycle in Salesforce Loyalty Management?
Manual tier overrides are performed by updating the Loyalty Member Tier record with the new tier assignment while documenting the reason via the Tier Change Reason field for auditability.
5. What is lead scoring?
Lead scoring ranks prospects based on behaviors, demographics, and engagement, helping sales teams prioritize the most promising leads.
6. A business wants to identify members who have not made a transaction in 90 days. Which Salesforce feature best automates this identification for analytics?
A report with a cross-filter can exclude members who have Transaction Journal records within the last 90 days, identifying inactive members.