Practice Test Geeks(SLM) Salesforce Loyalty Management Certification Practice Test
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Engagement Strategies Flashcards

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  1. A retailer wants to reward members differently based on how frequently they shop. Which Salesforce Loyalty Management feature best supports tier-based engagement differentiation?

    Answer: Tier Groups with associated benefits

    Tier Groups allow programs to define distinct benefit sets for each tier, enabling differentiated engagement rewards based on member activity levels.

  2. Which action in Salesforce Loyalty Management allows a brand to re-engage lapsed members who haven't transacted in 90 days?

    Answer: Creating a targeted promotion with eligibility rules filtering by last transaction date

    Targeted promotions with eligibility rules can filter members by last transaction date, allowing brands to specifically re-engage dormant members.

  3. A loyalty program manager wants members to earn bonus points for writing product reviews. Which Loyalty Management object is used to define this activity-based reward?

    Answer: Promotion

    Promotions in Salesforce Loyalty Management define rules for awarding bonus points based on member activities like reviews or referrals.

  4. How does a 'bonus multiplier' promotion differ from a standard 'fixed points' promotion in Loyalty Management?

    Answer: A bonus multiplier increases the earning rate proportionally to the base transaction amount

    A bonus multiplier promotion scales the reward proportionally to the transaction value, while a fixed points promotion awards a set number of points regardless of spend.

  5. A program wants to send personalized 'milestone' congratulations when a member reaches 1,000 lifetime points. Which Salesforce tool best automates this communication?

    Answer: Flow triggered by a Loyalty Member Currency update

    A Flow triggered by changes to Loyalty Member Currency can detect when a member crosses a milestone and automatically send a personalized communication.

  6. Which engagement scenario is best addressed by a 'joint promotion' involving a loyalty program partner?

    Answer: Allowing members to earn points at a partner brand's transactions

    Joint promotions enable members to earn loyalty points when transacting with a partner brand, extending the program's engagement beyond the primary brand.

  7. A company sets up an engagement rule that awards 500 points when a member refers a friend who then makes a purchase. What type of promotion is this?

    Answer: Referral-based promotion

    A referral-based promotion awards points when a member's referral results in a qualifying action (like a purchase) by the referred individual.