Practice Test Geeks(SLM) Salesforce Loyalty Management Certification Practice Test
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Engagement Strategies Flashcards

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  1. A program manager wants to run a 'double points weekend' for all members. Which Loyalty Management object defines the time window for this engagement boost?

    Answer: Promotion with a Start Date and End Date

    Promotions in Salesforce Loyalty Management include Start Date and End Date fields that define the active window for limited-time offers like double points weekends.

  2. Which approach in Salesforce Loyalty Management best supports a 'gamification' engagement strategy where members complete challenges to unlock badges?

    Answer: Promotion with sequential milestones and Member Benefit records

    Sequential milestone promotions combined with Member Benefit records can model gamification challenges, unlocking digital badges as members complete defined steps.

  3. A loyalty admin wants to prevent a new member from redeeming points until they have been enrolled for at least 30 days. How is this enforced?

    Answer: By setting a minimum enrollment duration in the Redemption Promotion's eligibility rules

    Redemption promotions can include eligibility rules that check enrollment date, preventing redemption until a member meets the minimum enrollment period.

  4. A B2B loyalty program wants to reward purchasing agents at corporate accounts rather than the company itself. Which Loyalty Management feature supports member-level tracking within a corporate hierarchy?

    Answer: Individual Loyalty Program Members linked to a Contact under an Account

    Salesforce Loyalty Management links Loyalty Program Members to individual Contacts, allowing B2B programs to reward specific purchasing agents even within the same corporate Account.

  5. What is the primary purpose of an 'Accrual' transaction in Salesforce Loyalty Management's Transaction Journal?

    Answer: To credit points to a member's balance based on qualifying activity

    Accrual transactions in the Transaction Journal represent point earnings, crediting a member's currency balance when they complete qualifying activities.

  6. A loyalty program wants members who achieve Platinum tier to receive early access to sales events. How is this exclusive benefit best configured in Salesforce Loyalty Management?

    Answer: By creating a Member Benefit linked to the Platinum Tier with early access entitlement

    Member Benefits linked to a specific tier allow programs to grant tier-exclusive entitlements, such as early access, automatically when a member qualifies for that tier.

  7. Which metric is most directly improved by implementing personalized product recommendation offers within a loyalty engagement strategy?

    Answer: Average transaction value and purchase frequency

    Personalized product recommendations within loyalty offers drive higher average transaction value and purchase frequency by surfacing relevant items to individual members.