Product Strategy & Roadmapping Flashcards
6 cards from real Product Management Certification Program practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Product Strategy & Roadmapping flashcards as text
When using the Kano model, which feature type delights customers when present but is not expected?
Answer: Excitement (delighter) features
Excitement features (delighters) in the Kano model unexpectedly delight customers when present but do not cause dissatisfaction when absent.
Which product strategy approach focuses on expanding into adjacent markets using existing capabilities?
Answer: Adjacency expansion
Adjacency expansion involves leveraging existing product strengths or capabilities to move into related markets or customer segments.
A product manager creates a 'Jobs to Be Done' (JTBD) statement primarily to understand what?
Answer: The functional and emotional goals customers are trying to achieve
The JTBD framework focuses on understanding the underlying functional, emotional, and social goals that motivate customers to 'hire' a product.
Which metric best measures whether a product strategy is succeeding at the outcome level?
Answer: North Star Metric tied to customer value
The North Star Metric captures the core value the product delivers to customers and is the best indicator that the strategy is generating meaningful outcomes.
What does 'strategic alignment' mean in product management?
Answer: Ensuring product decisions support company-wide goals and objectives
Strategic alignment ensures that product priorities, roadmap decisions, and team efforts are consistent with and supportive of the broader company strategy.
What is a 'product portfolio strategy'?
Answer: A plan for managing multiple products or product lines to maximize overall business value
A product portfolio strategy involves making deliberate decisions about which products to invest in, grow, maintain, or sunset to maximize total business value.