Free Product Management Skills Certification Program Questions and Answers

Question 1

A new product's sales curve in a new market resembles a:

Accepted Answer

Hockey stick

Answer

Cricket bat

Answer

Cork

Answer

Baseball bat

Question 2

What will be your primary area of attention as a product manager while trying to develop a new product?

Accepted Answer

Product development

Answer

Writing PRD

Answer

Achieving equilibrium between product development and sales

Answer

Sales of the product

Question 3

The main reason Google Wave failed is that.

Accepted Answer

It was not a good product

Answer

It tried changing the consumer habit

Answer

It did not stand for anything concrete

Answer

The team behind the product was not good

Question 4

Which of the following is crucial for a company to produce innovative products?

Accepted Answer

Metrics

Answer

Customer focus

Answer

Marketing

Answer

Culture

Question 5

Existing and new markets should use the same marketing strategies for items.

Accepted Answer

FALSE

Answer

TRUE

Question 6

Which of the following is not a priority metric for a recently launched Internet web portal?

Accepted Answer

Page views

Answer

Cost per acquisition

Answer

New visitors

Answer

Time duration on the site

Question 7

What is the most crucial factor in determining if a product will succeed commercially?

Accepted Answer

Market capital

Answer

Great product

Answer

Great team

Answer

All of the above

Question 8

What makes up functional structure?

Accepted Answer

all of the above

Answer

overall function

Answer

boundary box

Answer

function tree

Question 9

What stage of the product life cycle does feature enhancement for product differentiation from rivals' products take place?

Accepted Answer

Maturity Stage

Answer

Decline Stage

Answer

Introduction stage

Answer

Growth Stage

Question 10

What crucial component of a marketing research plan?

Accepted Answer

written out in sufficient detail

Answer

easy to read

Answer

easily accessible

Answer

none of the above