IQ Exam Answers Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 IQ Exam Answers flashcards as text
Which Google Analytics 4 channel grouping would a visit from a Facebook ad with UTM parameters most likely fall under?
Answer: Paid Social
An ad with paid UTM parameters from a social platform is classified as Paid Social.
In GA4, what is required to send data from your website to a property?
Answer: A data stream with a Measurement ID
A web data stream provides the Measurement ID used to collect data from the site.
What advantage does linking GA4 to BigQuery provide?
Answer: Raw event-level data export for advanced analysis
The BigQuery link exports raw, unsampled event-level data for deep custom analysis.
Which GA4 audience type automatically includes users predicted to make a purchase soon?
Answer: Predictive audience
Predictive audiences use GA4's machine learning to group users by likely future behavior.
What is the function of a GA4 'event parameter'?
Answer: To attach additional context to an event
Event parameters carry extra details, such as value or item name, alongside an event.
In GA4 Realtime reports, which time window of activity is displayed?
Answer: Last 30 minutes
The Realtime report shows user activity from the previous 30 minutes.
Which scenario best justifies creating a custom dimension in GA4?
Answer: Capturing a business-specific value such as membership tier
Custom dimensions capture business-specific data not available in default reports, like membership tier.