Google Analytics Certification Exam

Question 1

Which are the four main part of the Google Analytics platform?

Accepted Answer

Collection, Configuration, processing and Reporting

Answer

Configuration, Collection, processing and reporting

Answer

Collection, Processing, Reporting and Recollection

Answer

Collection, Processing, Continuation and Reporting

Question 2

Setting up goals allow you to see _______.

Accepted Answer

A list of transactions

Answer

Ecommerce revenue

Answer

Bounce Rate

Answer

Conversion Rates

Question 3

You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

Accepted Answer

Assisted Conversions

Answer

Bounce Rate

Answer

Visits

Answer

Clicks

Question 4

Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?

Accepted Answer

utm_campaign, utm_source, utm_medium

Answer

utm_source, utm_term, utm_content

Answer

utm_term

Answer

utm_medium, utm_campaign

Answer

utm_content

Question 5

A visitor comes to your site but stop looking at pages and generating events. Which of the following will occur by default?

Accepted Answer

The visitor’s session expires after 30 minutes of inactivity

Answer

Google Analytics does not keep track of session by default

Answer

The visitor’s session expires after 5 minutes of inactivity

Answer

The visitor’s session expires once the visitor has exited your site

Question 6

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Accepted Answer

An unfiltered view ensures that the original data can always be accessed

Answer

Without one unfiltered view. You will not be able to use a filter for multiple views

Answer

You will need to configure your goal in the unfiltered view

Answer

There is no reason to maintain an unfiltered view

Question 7

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

Accepted Answer

The average length of video on your site is 35 minutes.

Answer

The default session timeout length is set dynamically by Google Analytics and you cannot change it.

Answer

You need to start collecting real-time data

Answer

User typically spends less than 2 minutes on each page of your site.

Question 8

You want to see the percentage of session in which a specific button was clicked. Which of the following would be most useful?

Accepted Answer

Set up a custom report

Answer

Set up a dashboard

Answer

Set up Real-Time reporting

Answer

Set up an event goal

Question 9

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

Accepted Answer

All of these answers are correct

Answer

Traffic by time of day

Answer

Traffic by marketing channel

Answer

Traffic by geography

Answer

Traffic by device category

Question 10

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Accepted Answer

Operating System and City as a secondary dimension

Answer

City and Goal Conversion Rate as a secondary dimension

Answer

Goal Conversion Rate and City as a secondary dimension

Answer

Anyone of these options.