IQ Exam Answers Flashcards

In GA4, what type of event is automatically collected without any additional code when enhanced measurement is on?

Answer: scroll

Scroll is an enhanced measurement event collected automatically when the feature is enabled.

Which GA4 identity space is used first by default to stitch user activity across devices?

Answer: User-ID

GA4 prioritizes User-ID when available before falling back to Google signals and device data.

What is the primary purpose of a GA4 conversion event?

Answer: To mark a valued user action for reporting and bidding

Marking an event as a conversion flags it as a key action used in reports and ad bidding.

Which GA4 setting controls how long user-level and event-level data is retained before being deleted?

Answer: Data retention

The data retention setting determines how long granular data is kept, with options of 2 or 14 months.

In an attribution analysis, what does 'last click' attribution credit?

Answer: The final touchpoint before conversion

Last-click attribution assigns all conversion credit to the final channel a user interacted with.

Which GA4 exploration technique is best for comparing two distinct user segments side by side?

Answer: Segment overlap

Segment overlap shows how different user segments intersect and differ.

What does the GA4 metric 'Average engagement time per session' measure?

Answer: Time the app or site was in focus per session

It measures how long the page or app was actively in focus during a session.