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Individual Qualification Questions Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Individual Qualification Questions flashcards as text

  1. Which scope can a custom dimension in Universal Analytics be set to?

    Answer: Hit, Session, User, or Product

    Universal Analytics custom dimensions support Hit, Session, User, and Product scopes.

  2. In Google Analytics 4, what is the default session timeout duration?

    Answer: 30 minutes

    GA4 ends a session after 30 minutes of user inactivity by default.

  3. What does a bounce rate of 100% on a page indicate?

    Answer: Every session that viewed it was a single-page session

    A 100% bounce rate means all sessions ended after viewing only that one page.

  4. Which report shows how users found your website (organic, paid, referral, direct)?

    Answer: Acquisition reports

    Acquisition reports detail the channels and sources that bring users to the site.

  5. What is the purpose of a goal in Universal Analytics?

    Answer: To measure completed activities that matter to your business

    Goals track conversions such as purchases, sign-ups, or form submissions.

  6. Which feature lets you isolate subsets of your data, like 'mobile users from the US'?

    Answer: Segments

    Segments isolate and analyze a subset of sessions or users without altering the data.

  7. What does the 'medium' dimension typically describe?

    Answer: The general category of the traffic source, such as organic or cpc

    Medium identifies the mechanism that delivered traffic, like organic, referral, or cpc.