Individual Qualification Exam Answers Flashcards

Which GA4 metric replaces Universal Analytics' Bounce Rate as the primary quality signal?

Answer: Engagement Rate

GA4 emphasizes Engagement Rate, the percentage of engaged sessions, instead of bounce rate.

What is the maximum number of conversion events you can mark in a standard (free) GA4 property?

Answer: 30

Standard GA4 properties allow up to 30 conversion events.

In GA4 attribution settings, which model gives all credit to the last channel before conversion, excluding direct?

Answer: Last click

GA4's paid and organic last-click model assigns full credit to the final non-direct channel.

Which GA4 feature lets you create audiences that automatically populate based on user behavior and can be exported to Google Ads?

Answer: Audiences

GA4 Audiences group users by rules and can be shared with linked Google Ads accounts for remarketing.

What does GA4's 'Data-driven attribution' use to assign conversion credit?

Answer: An algorithm comparing converting and non-converting paths

Data-driven attribution uses machine learning to distribute credit by comparing actual conversion paths.

In GA4, what is the default data retention period for event-level user data that can be extended?

Answer: 2 months or 14 months

GA4 lets you set event data retention to either 2 months or 14 months.

Which parameter is required to send a properly formatted GA4 'purchase' ecommerce event?

Answer: transaction_id

The purchase event requires a transaction_id to deduplicate and attribute the transaction.