GA4 Explorations and Custom Reports Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Explorations and Custom Reports flashcards as text
What does the 'User Explorer' technique in GA4 Explorations allow analysts to do?
Answer: Drill into the individual event-level activity of specific users
User Explorer lets analysts examine the detailed event stream and session activity of individual users identified by their App Instance ID or User ID.
What is the purpose of 'Cohort Exploration' in GA4?
Answer: To analyze groups of users who share a common first-touch experience over time
Cohort Exploration groups users by a shared characteristic (such as acquisition date) and tracks their behavior and retention over time.
When you share an Exploration in GA4 with another user, what happens?
Answer: A separate copy of the exploration is created for the recipient
Sharing an Exploration in GA4 creates a copy for the recipient; changes made by either party do not affect the other's version.
Which visualization type in Free Form Exploration allows you to display metric data geographically?
Answer: Geo chart
The Geo chart visualization in Free Form Exploration plots metric values on a world or regional map, useful for analyzing geographic performance.
In a GA4 Cohort Exploration, what does the 'cohort inclusion' criterion determine?
Answer: The event that qualifies a user to be included in a specific cohort
The cohort inclusion criterion defines the qualifying event (such as first_open or first_visit) that a user must trigger to be placed into a cohort.
What is the maximum number of dimensions you can add to the 'Rows' section of a Free Form Exploration in GA4?
Answer: 5
GA4 Free Form Exploration allows up to 5 dimensions in the Rows section, enabling multi-level row breakdowns.
Which of the following best describes the 'Values' section in a GA4 Free Form Exploration?
Answer: The metrics that are calculated and displayed in the table cells
The Values section in a Free Form Exploration holds the metrics (such as sessions, conversions, or revenue) that are computed and shown in the cells of your table.