GA4 Event and Conversion Tracking Flashcards

In GA4, what does the 'session_start' event indicate?

Answer: The beginning of a new user session

The session_start event is automatically triggered when a user begins a new session.

What is the default session timeout duration in GA4?

Answer: 30 minutes

GA4 sessions time out after 30 minutes of inactivity by default, though this is adjustable.

Which parameter defines an 'engaged session' in GA4?

Answer: Session lasting 10+ seconds, a conversion, or 2+ page views

An engaged session lasts 10+ seconds, has a key event, or includes at least two page/screen views.

How can you stop counting a key event as a conversion in GA4 without losing the event data?

Answer: Toggle off the key event/conversion switch

Turning off the conversion toggle stops conversion counting while the event continues to be collected.

In GA4, what does setting a 'counting method' of 'Once per session' for a conversion do?

Answer: Counts only the first occurrence per session

The 'Once per session' counting method credits a conversion only the first time the event fires within a session.

Which automatically collected GA4 event measures active user interaction time on a page?

Answer: user_engagement

The user_engagement event reports the time a page or app screen was in focus and active.

What identifier does GA4 use to stitch events into the same user across sessions when User-ID is not set?

Answer: A device-based client ID (_ga cookie)

Without a User-ID, GA4 relies on the client ID stored in the _ga cookie to associate events with a device.