GA4 Event and Conversion Tracking Flashcards

Which GA4 tool lets you verify events are firing correctly in real time during setup?

Answer: DebugView

DebugView shows a detailed, real-time stream of events from a device in debug mode for validation.

How do you enable debug mode for a website to appear in GA4 DebugView?

Answer: Install the Google Analytics Debugger extension or set debug_mode

Debug mode is enabled via the GA Debugger Chrome extension or by sending the debug_mode parameter.

In GA4, what is an 'audience trigger'?

Answer: An event created when a user joins a specified audience

Audience triggers generate a new event when users meet the conditions to join a defined audience.

What is the maximum number of distinct event names a GA4 property will track (web data stream)?

Answer: No limit on event names for web

Unlike Universal Analytics, GA4 web streams have no cap on the number of distinct custom event names.

Which report in GA4 is best for analyzing the step-by-step path users take toward a conversion?

Answer: Funnel exploration

Funnel exploration visualizes the sequential steps and drop-off rates leading to a conversion.

When importing GA4 conversions into Google Ads, what must first be linked?

Answer: The GA4 property and Google Ads account

You must link the GA4 property to the Google Ads account before conversions can be imported.

What does GA4's 'Create event' feature allow you to do?

Answer: Build new events from existing events using conditions

Create event lets you generate a new event based on conditions matched against existing incoming events, without code.