GA4 Event and Conversion Tracking Flashcards

Which GA4 enhanced measurement event tracks when a user reaches the bottom portion of a page?

Answer: scroll

The scroll event fires when a user scrolls to 90% of the page depth under enhanced measurement.

In GA4, what does the 'click' enhanced measurement event specifically track by default?

Answer: Outbound link clicks

The enhanced measurement 'click' event captures clicks that lead users to a different domain (outbound).

Which event parameter automatically captures the page URL in GA4?

Answer: page_location

GA4 uses the page_location parameter to record the full URL of the page.

What happens to data sent to a custom dimension before it is registered in GA4?

Answer: It is collected but unavailable in reports until registered

Parameter data is collected but only appears in reports for the period after the custom dimension is registered.

Which GA4 recommended event should be used to measure a completed purchase in ecommerce?

Answer: purchase

The 'purchase' recommended event is the standard for tracking completed ecommerce transactions.

What is the main benefit of using GA4 recommended events over fully custom event names?

Answer: They unlock predefined reports and future features

Recommended events follow Google's naming conventions and enable additional reporting and feature compatibility.

In GA4, the 'value' parameter on an event should be paired with which other parameter for monetary tracking?

Answer: currency

When sending a monetary 'value', GA4 requires the 'currency' parameter for correct revenue attribution.