Certification Exam Answers Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Certification Exam Answers flashcards as text
In GA4, what is the purpose of a 'lookback window' in audience configuration?
Answer: Defines how far back to evaluate users for audience membership
The lookback window determines the historical period used to qualify users.
Which GA4 feature lets you create new metrics by combining existing ones with formulas?
Answer: Calculated metrics
Calculated metrics let you build new metrics from formulas of existing ones.
What does the GA4 'Realtime' report display?
Answer: Data from the last 30 minutes
The Realtime report shows activity from roughly the last 30 minutes.
In GA4, which channel grouping would a visit from a Facebook ad with utm_medium=cpc typically fall under?
Answer: Paid Social
A social source with a paid medium like cpc is classified as Paid Social.
What is the recommended way to prevent your own visits from inflating GA4 data?
Answer: Configure internal traffic filters by IP
Internal traffic filters exclude your own IP addresses from reports.
Which GA4 metric counts the number of times users started sessions on your site or app?
Answer: Sessions
The Sessions metric counts the number of sessions that began.
In GA4, what must be configured to import cost data from non-Google advertising platforms?
Answer: A data import (SFTP or manual upload)
Data import lets you upload cost data from non-Google sources.