Certification Exam Answers Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Certification Exam Answers flashcards as text
Which GA4 event is automatically collected when a user first opens an app or visits a site for the first time?
Answer: first_visit
The first_visit event is collected automatically on a user's first interaction.
In GA4, what type of event do you create to track a key business action like a sign-up or purchase?
Answer: Recommended or custom event marked as a conversion
Key actions are tracked as custom or recommended events then marked as conversions.
Which feature, when enabled, automatically tracks scrolls, outbound clicks, site search, and video engagement?
Answer: Enhanced measurement
Enhanced measurement auto-collects interactions like scrolls and outbound clicks.
What is the default data retention period for user-level and event-level data in GA4 that can be extended?
Answer: 2 months, extendable to 14 months
GA4 retains event data for 2 months by default, extendable to 14 months.
Which attribution model does GA4 use by default for conversion credit?
Answer: Data-driven
GA4 uses data-driven attribution as its default model.
In GA4, what is a 'data stream'?
Answer: A source of data from a website or app feeding a property
A data stream is the flow of data from a website or app into a GA4 property.
Which GA4 parameter is used to group traffic by marketing campaign in UTM tagging?
Answer: utm_campaign
The utm_campaign parameter identifies the specific campaign name.