Certification Exam Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Certification Exam flashcards as text
Which GA4 access role allows a user to edit settings but NOT manage other users?
Answer: Editor
The Editor role grants full control over settings and data but cannot manage users.
What GA4 feature predicts the likelihood that a user will purchase in the next 7 days?
Answer: Predictive metrics (purchase probability)
Purchase probability is a predictive metric estimating the chance of a purchase within 7 days.
In GA4, which channel grouping would a visit from a Google search ad be assigned to?
Answer: Paid Search
Clicks from search ads are categorized under the Paid Search default channel group.
What is the recommended GA4 event name for tracking when a user completes a purchase in ecommerce?
Answer: purchase
GA4 uses the recommended event name 'purchase' for completed ecommerce transactions.
Which GA4 exploration technique is best for comparing the behavior of groups acquired in the same week over time?
Answer: Cohort exploration
Cohort exploration groups users by a shared acquisition characteristic and tracks them over time.
In GA4, what does a 'session_start' event represent?
Answer: The first event when a session begins
session_start is automatically collected when a user begins a new session.
Which GA4 setting helps comply with privacy regulations by removing the last octet of IP addresses—or is it handled automatically?
Answer: GA4 anonymizes IP addresses by default
GA4 does not log or store IP addresses and anonymizes them automatically.