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Certification Exam Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Certification Exam flashcards as text

  1. In GA4, what type of trigger fires the recommended 'scroll' event by default?

    Answer: 90% page depth

    Enhanced measurement's scroll event fires when a user reaches 90% of the page depth.

  2. Which scope is NOT available for custom metrics in GA4?

    Answer: Session

    GA4 custom metrics support event and item scope, but not session scope.

  3. What GA4 tool would you use to follow the steps users take to complete a conversion and see drop-off?

    Answer: Funnel exploration

    Funnel exploration visualizes the conversion steps and where users abandon the process.

  4. In GA4, what is the time-based threshold after which a session ends due to inactivity by default?

    Answer: 30 minutes

    A GA4 session ends after 30 minutes of user inactivity by default.

  5. Which metric represents the percentage of sessions that were NOT engaged in GA4?

    Answer: Bounce rate

    In GA4, bounce rate is the inverse of engagement rate—the share of non-engaged sessions.

  6. What must you configure to send GA4 conversions to Google Ads for bidding?

    Answer: An account link between GA4 and Google Ads

    Linking the GA4 property to Google Ads enables importing conversions for bidding.

  7. In GA4, an 'engaged session' is one that lasts longer than 10 seconds, has a conversion, OR has at least how many pageviews/screenviews?

    Answer: 2

    An engaged session requires 10+ seconds, a key event, or 2 or more page/screen views.