Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Data & Analytics Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Data & Analytics flashcards as text

  1. What is the primary purpose of a marketing funnel KPI dashboard?

    Answer: To monitor performance metrics at each stage of the customer journey

    A funnel KPI dashboard provides real-time visibility into how prospects move through awareness, consideration, and conversion stages.

  2. In Google Analytics 4, what replaced 'sessions' as the primary data model?

    Answer: Events

    GA4 is built on an event-based data model, replacing the session-based model of Universal Analytics to offer more flexible tracking.

  3. A growth marketer wants to reduce CAC. Which lever is most directly effective?

    Answer: Improving conversion rate of existing traffic

    Improving the conversion rate means you acquire more customers from the same ad spend, directly reducing cost per acquisition.

  4. What does 'data granularity' refer to in analytics reporting?

    Answer: The level of detail at which data is collected and reported

    Data granularity describes how detailed or specific data is — for example, daily data is more granular than monthly aggregates.

  5. Which metric measures the revenue generated per email sent?

    Answer: Revenue per email (RPE)

    Revenue per email (RPE) is calculated by dividing total revenue attributed to a campaign by the number of emails sent, showing direct monetization efficiency.

  6. What is a 'leading indicator' in growth marketing?

    Answer: A metric that predicts future business results

    Leading indicators are predictive metrics (e.g., trial sign-ups, feature adoption) that signal future outcomes before they appear in lagging metrics like revenue.

  7. A company's MQL-to-SQL conversion rate drops from 30% to 15%. What should a growth marketer investigate first?

    Answer: Lead scoring criteria and sales follow-up process

    A drop in MQL-to-SQL rate suggests either lead quality has declined (scoring issue) or sales is not effectively qualifying and following up on leads.