GMC Email Marketing & Automation 2

Question 1

What is the key difference between a transactional email and a marketing email?

Accepted Answer

Transactional emails are triggered by a specific user action and contain information the user expects, while marketing emails promote products or content

Answer

Transactional emails are sent in bulk while marketing emails are sent individually

Answer

Marketing emails have higher deliverability than transactional emails

Answer

Transactional emails do not require an unsubscribe link while marketing emails always do

Question 2

What is 'list hygiene' in the context of email marketing?

Accepted Answer

Regularly removing invalid, unengaged, or bounced email addresses from a list

Answer

Encrypting subscriber data to meet GDPR requirements

Answer

Formatting email HTML so it renders cleanly in all email clients

Answer

Organizing subscribers into alphabetical order for easier management

Question 3

What is the primary goal of a welcome email sequence for new subscribers?

Accepted Answer

To set expectations, deliver promised value, and begin building a relationship with new contacts

Answer

To immediately upsell the subscriber to the most expensive product tier

Answer

To collect additional demographic data via survey links

Answer

To comply with GDPR by confirming the subscriber's opt-in

Question 4

Which email metric measures the percentage of recipients who clicked a link inside the email?

Accepted Answer

Click-through rate (CTR)

Answer

Open rate

Answer

Bounce rate

Answer

List growth rate

Question 5

What is 'email domain warm-up' and why is it important?

Accepted Answer

Gradually increasing email sending volume from a new domain to build sender reputation with ISPs

Answer

The process of A/B testing subject lines to improve open rates over time

Answer

Re-engaging dormant subscribers with a series of warm, friendly emails

Answer

Using personalization tokens to make emails feel more personal

Question 6

Under GDPR, what is required before sending marketing emails to individuals in the EU?

Accepted Answer

Freely given, specific, informed, and unambiguous consent from the individual

Answer

A single opt-in checkbox that is pre-checked by default

Answer

A notification to the EU supervisory authority before each campaign

Answer

An unsubscribe link placed at the top of every email

Question 7

What is behavioral email automation?

Accepted Answer

Emails triggered by specific actions or inactions a user takes, such as viewing a product or abandoning a form

Answer

Automated emails sent based on a fixed calendar schedule regardless of user actions

Answer

A tool that automatically writes email copy using AI based on user demographics

Answer

Monthly newsletter automation that requires no setup after initial configuration