CFP Annual Giving Programs & Direct Response

Question 1

What does the acronym LYBUNT stand for in annual giving programs?

Accepted Answer

Last Year But Unfortunately Not This Year

Answer

Long-Year Benefactor Utilizing New Technologies

Answer

Loyal Yearly Benefactor Under New Terms

Answer

Lapsed Yearly Benefactor Upgrading Nonprofit Tiers

Question 2

Which metric best measures the health of an annual giving program over time?

Accepted Answer

Donor retention rate

Answer

Total funds raised

Answer

Average gift size

Answer

Number of new donors acquired

Question 3

What is the primary purpose of an annual fund in a nonprofit organization?

Accepted Answer

To provide unrestricted, current-use operating revenue

Answer

To fund major capital projects such as buildings

Answer

To build a permanent endowment for long-term stability

Answer

To fund a single designated program or initiative

Question 4

According to industry benchmarks, what is the average donor retention rate for most nonprofits?

Accepted Answer

40–45%

Answer

65–70%

Answer

80–85%

Answer

55–60%

Question 5

What does SYBUNT stand for in annual giving segmentation?

Accepted Answer

Some Years But Unfortunately Not This Year

Answer

Single Year Benefactor Under New Terms

Answer

Sustaining Yearly Benefactor Utilizing New Techniques

Answer

Several Year Benefactor Using Normal Tracking

Question 6

Which of the following is the most cost-effective annual giving strategy?

Accepted Answer

Retaining and renewing existing annual fund donors

Answer

Acquiring new donors through cold list rentals

Answer

Upgrading existing donors to higher giving levels

Answer

Converting major gift prospects to annual donors

Question 7

What is the term for a recognition society that honors donors who give $1,000 or more to the annual fund?

Accepted Answer

Leadership annual giving society

Answer

Planned giving society

Answer

Capital campaign club

Answer

Endowment recognition circle