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Annual Giving Programs & Direct Response Flashcards

7 cards from real CFP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Annual Giving Programs & Direct Response flashcards as text

  1. What does the acronym LYBUNT stand for in annual giving programs?

    Answer: Last Year But Unfortunately Not This Year

    LYBUNT stands for 'Last Year But Unfortunately Not This Year,' identifying donors who gave in the prior year but not in the current fiscal year.

  2. Which metric best measures the health of an annual giving program over time?

    Answer: Donor retention rate

    Donor retention rate is the most critical health indicator of an annual giving program, as retaining existing donors is far more cost-effective than acquiring new ones.

  3. What is the primary purpose of an annual fund in a nonprofit organization?

    Answer: To provide unrestricted, current-use operating revenue

    The annual fund provides unrestricted, current-use operating revenue that supports the organization's day-to-day programs and operational needs.

  4. According to industry benchmarks, what is the average donor retention rate for most nonprofits?

    Answer: 40–45%

    The average donor retention rate for most nonprofits hovers around 40–45%, meaning more than half of donors do not give again the following year.

  5. What does SYBUNT stand for in annual giving segmentation?

    Answer: Some Years But Unfortunately Not This Year

    SYBUNT stands for 'Some Years But Unfortunately Not This Year,' identifying donors who gave in some previous years but not in the current fiscal year.

  6. Which of the following is the most cost-effective annual giving strategy?

    Answer: Retaining and renewing existing annual fund donors

    Renewing existing annual fund donors is the most cost-effective strategy because the cost per dollar raised is significantly lower for renewals than for new donor acquisition.

  7. What is the term for a recognition society that honors donors who give $1,000 or more to the annual fund?

    Answer: Leadership annual giving society

    A leadership annual giving society recognizes donors who contribute at the highest levels of the annual fund, typically starting at $1,000 or more per year.