Video Marketing Video Advertising and Paid Campaigns 2

Question 1

What is 'remarketing' in the context of YouTube video advertising?

Accepted Answer

Targeting ads to users who have previously interacted with a channel, video, or website

Answer

Re-publishing the same ad creative on a different platform

Answer

Running the same campaign a second time after it ends

Answer

Updating an existing ad with new visuals

Question 2

What metric is typically used to measure the cost efficiency of a YouTube video ad campaign focused on driving video views?

Accepted Answer

CPV (cost per view)

Answer

CPC (cost per click)

Answer

CPA (cost per acquisition)

Answer

CPM (cost per thousand impressions)

Question 3

What is 'frequency capping' in YouTube advertising?

Accepted Answer

Limiting the number of times a specific user sees the same ad within a defined period

Answer

Setting a maximum daily budget for the campaign

Answer

Capping the length of video ads at a set duration

Answer

Restricting ads to a maximum number of keywords

Question 4

What is a 'YouTube Discovery Ad' (now called In-Feed Video Ad)?

Accepted Answer

A sponsored video that appears in YouTube search results and alongside related videos

Answer

An ad that plays before a video automatically

Answer

A full-screen mobile interstitial ad

Answer

A non-skippable mid-roll ad

Question 5

Which targeting option in YouTube Google Ads allows advertisers to reach users based on their recent search behavior and interests?

Accepted Answer

Custom intent audiences

Answer

Demographic targeting

Answer

Placement targeting

Answer

Topic targeting

Question 6

What is the 'view-through conversion' metric in YouTube advertising?

Accepted Answer

A conversion attributed to a user who saw a video ad but did not click it, and later converted

Answer

A conversion that happens during a video ad

Answer

A conversion tracked only on YouTube's own platform

Answer

A conversion from viewers who watched 100% of a video ad