Text Message Marketing Text Messaging Marketing Overview 2

Question 1

What is the primary regulatory requirement before sending marketing texts to a consumer in the US?

Accepted Answer

Prior express written consent (opt-in)

Answer

A purchase within the last year

Answer

A verified email address

Answer

A signed paper contract

Question 2

Which keyword is the legally recognized standard for opting out of an SMS campaign?

Accepted Answer

STOP

Answer

END

Answer

QUIT

Answer

CANCEL

Question 3

What does 'SMS' stand for?

Accepted Answer

Short Message Service

Answer

Simple Mailing System

Answer

Standard Mobile Send

Answer

Secure Messaging Software

Question 4

What is the standard character limit of a single SMS segment?

Accepted Answer

160 characters

Answer

100 characters

Answer

140 characters

Answer

200 characters

Question 5

A brand that texts customers without consent risks penalties under which US law?

Accepted Answer

TCPA

Answer

CAN-SPAM Act

Answer

HIPAA

Answer

GDPR

Question 6

Which metric best measures how many recipients clicked a link in a text campaign?

Accepted Answer

Click-through rate

Answer

Open rate

Answer

Bounce rate

Answer

Unsubscribe rate

Question 7

Why is SMS marketing often praised compared to email marketing?

Accepted Answer

It has much higher open rates

Answer

It is always free to send

Answer

It requires no consent

Answer

It allows unlimited characters