Text Message Marketing SMS Compliance and Legal Requirements

Question 1

Which US federal law primarily governs commercial SMS marketing and requires prior express written consent?

Accepted Answer

TCPA

Answer

CAN-SPAM

Answer

GDPR

Answer

FTC Act

Question 2

What must every commercial SMS message include to comply with TCPA regulations?

Accepted Answer

An opt-out mechanism

Answer

A physical mailing address

Answer

A toll-free number

Answer

A website URL

Question 3

Under TCPA, what is the maximum statutory damage per unsolicited text message sent without consent?

Accepted Answer

$1,500

Answer

$500

Answer

$5,000

Answer

$10,000

Question 4

Which keyword is the industry-standard opt-out word subscribers can text to stop receiving SMS marketing messages?

Accepted Answer

STOP

Answer

QUIT

Answer

END

Answer

CANCEL

Question 5

What is 'express written consent' in the context of SMS marketing compliance?

Accepted Answer

A clearly disclosed agreement where the consumer affirmatively opts in to receive texts

Answer

A verbal agreement recorded over the phone

Answer

An email confirmation from the subscriber

Answer

A checkbox pre-selected on a web form

Question 6

Which organization provides industry guidelines and best practices for commercial SMS messaging compliance in the US?

Accepted Answer

CTIA

Answer

FCC

Answer

FTC

Answer

NAD