Text Message Marketing SMS Campaign Strategy and Planning

Question 1

What is the recommended maximum length for a standard SMS marketing message to avoid character splitting?

Accepted Answer

160 characters

Answer

256 characters

Answer

320 characters

Answer

140 characters

Question 2

Which type of SMS campaign sends a message to the entire subscriber list at a scheduled time?

Accepted Answer

Broadcast campaign

Answer

Drip campaign

Answer

Transactional campaign

Answer

Triggered campaign

Question 3

What is the primary advantage of SMS drip campaigns over single-blast campaigns?

Accepted Answer

They deliver a series of timed, relevant messages that nurture subscribers through the customer journey

Answer

They have lower opt-out rates because messages are shorter

Answer

They are cheaper per message than broadcast campaigns

Answer

They do not require TCPA compliance

Question 4

What does 'list hygiene' mean in SMS marketing strategy?

Accepted Answer

Regularly removing inactive, invalid, or opted-out numbers from your subscriber list

Answer

Encrypting subscriber phone numbers for data security

Answer

Formatting all phone numbers to E.164 standard

Answer

Purging duplicate email addresses from cross-channel lists

Question 5

Which call-to-action approach typically generates the highest SMS opt-in conversion rates?

Accepted Answer

Offering an immediate incentive such as a discount or freebie in exchange for subscribing

Answer

Listing all terms and conditions upfront before the opt-in keyword

Answer

Requiring a credit card before subscribing

Answer

Asking subscribers to fill out a long web form first

Question 6

What is the best day of the week and time to send promotional SMS messages for retail brands in the US?

Accepted Answer

Tuesday through Thursday between 10 AM and 2 PM local time

Answer

Monday at 6 AM to catch early commuters

Answer

Saturday after midnight for weekend shoppers

Answer

Sunday at 9 PM for relaxed evening browsing