SLM Reporting and Analytics 5

Question 1

Which standard Einstein Analytics dataset in Salesforce Loyalty Management tracks cumulative member point balances over time?

Accepted Answer

Member Currency Snapshot Dataset

Answer

Loyalty Ledger Time-Series Dataset

Answer

Transaction Journal Aggregated Dataset

Answer

Points Balance History Dataset

Question 2

What is the significance of 'redemption lag' in Loyalty Management analytics?

Accepted Answer

The average time between a member earning points and redeeming them

Answer

The system delay between point issuance and balance update

Answer

The reporting delay caused by batch data processing in CRM Analytics

Answer

The gap between promotion launch and first redemption event

Question 3

A loyalty analyst wants to use Einstein Discovery to predict which members are likely to churn. Which data is most critical to include in the model?

Accepted Answer

Transaction frequency, recency, and tier status

Answer

Member contact information and billing address

Answer

Number of promotional emails opened by each member

Answer

The member's preferred redemption reward category

Question 4

Which report grouping strategy would help a loyalty analyst understand whether tier benefits are driving repeat purchase behavior?

Accepted Answer

Group by tier level and count of transactions per member

Answer

Group by member age demographic and purchase frequency

Answer

Group by reward type and average transaction value

Answer

Group by enrollment date and cumulative spend

Question 5

In Salesforce Loyalty Management, the 'Net Promoter Score (NPS) by Tier' analytics view is used to measure what?

Accepted Answer

The likelihood of members referring friends, segmented by loyalty tier

Answer

The program's overall customer satisfaction rating versus industry benchmarks

Answer

The correlation between tier attainment speed and member satisfaction

Answer

The number of social media mentions generated by each tier segment

Question 6

A loyalty program has multiple currencies (points, miles, cashback). Which reporting approach best compares redemption across all currency types?

Accepted Answer

Use a summary report grouped by Loyalty Currency and Journal Type

Answer

Create separate reports per currency type and manually consolidate

Answer

Use a matrix report with currency type as the column grouping

Answer

Build a joined report with one block per currency

Question 7

What does a high 'reward cost ratio' indicate in Loyalty Management program analytics?

Accepted Answer

The cost of rewards is a high proportion of revenue generated by members

Answer

The program is efficiently converting spend into engagement

Answer

Members are redeeming rewards faster than they are being issued

Answer

The program has too many tier levels relative to its member base