SLM Reporting and Analytics 4

Question 1

A loyalty program runs a double-points promotion for one week. Which report metric would confirm whether the promotion increased member acquisition?

Accepted Answer

New Loyalty Member Enrollments during promotion period

Answer

Total points issued during promotion week

Answer

Tier upgrade rate during the promotion window

Answer

Redemption rate change week-over-week

Question 2

What is 'earn rate' in the context of Loyalty Management analytics reporting?

Accepted Answer

The average number of points earned per dollar spent

Answer

The speed at which points are processed by the system

Answer

The percentage of transactions that qualify for points

Answer

The ratio of earning promotions to redeeming promotions

Question 3

Which Salesforce object should be included in a custom report type to analyze which Loyalty Rewards are most frequently redeemed?

Accepted Answer

Transaction Journal with Loyalty Reward

Answer

Loyalty Program Reward with Transaction Journal

Answer

Voucher Definition with Loyalty Member

Answer

Reward with Redemption Order Line Items

Question 4

A loyalty analyst notices that the 'Active Members' count in their dashboard is much lower than total enrolled members. What metric best explains this discrepancy?

Accepted Answer

Member Inactivity Rate

Answer

Churn Rate

Answer

Engagement Rate

Answer

Dormancy Ratio

Question 5

In Salesforce Report Builder, what does adding a 'bucket field' to a loyalty report allow an analyst to do?

Accepted Answer

Group members into custom segments like 'Low', 'Medium', 'High' spenders without a formula field

Answer

Apply row-level security to restrict sensitive member data

Answer

Create calculated metrics using multiple report columns

Answer

Schedule the report to run at off-peak hours automatically

Question 6

Which Loyalty Management KPI measures how much revenue can be attributed to loyalty program members compared to non-members?

Accepted Answer

Loyalty Program Revenue Lift

Answer

Member Lifetime Value Delta

Answer

Incremental Revenue per Member

Answer

Program ROI Coefficient

Question 7

A CRM Analytics dashboard for Loyalty Management shows a spike in point expirations in March. Which action should an analyst recommend first?

Accepted Answer

Investigate whether a bulk expiration rule triggered in that period

Answer

Immediately extend all member point expiration dates

Answer

Disable the expiration policy and re-evaluate the program rules

Answer

Notify all affected members with a re-engagement promotion