SLM Reporting and Analytics 3

Question 1

In CRM Analytics for Loyalty Management, what does a 'breakage rate' KPI measure?

Accepted Answer

The rate at which issued points expire without being redeemed

Answer

The percentage of members who downgrade tiers annually

Answer

The frequency of transaction errors in the loyalty system

Answer

The proportion of members who cancel their membership

Question 2

A loyalty analyst needs to compare redemption behavior between Gold and Platinum tier members. Which report type in Salesforce enables this side-by-side comparison most efficiently?

Accepted Answer

Joined report with one block per tier

Answer

Summary report with tier as grouping

Answer

Matrix report with tier in columns and month in rows

Answer

Tabular report filtered by tier with export to Excel

Question 3

Which object stores the historical record of a member's point balance changes that feeds into analytics dashboards?

Accepted Answer

Transaction Journal

Answer

Loyalty Member Currency

Answer

Member Points Summary

Answer

Loyalty Ledger Record

Question 4

What analytic insight does the 'Average Transaction Value by Tier' metric provide to a loyalty program manager?

Accepted Answer

It reveals whether higher-tier members spend more per transaction

Answer

It shows how many transactions each tier completes per month

Answer

It calculates the cost of rewards issued to each tier

Answer

It measures the time between purchases for each tier segment

Question 5

A Salesforce admin wants to schedule a loyalty analytics report to email stakeholders every Monday. Where is this configured?

Accepted Answer

In the Report's detail page under 'Subscribe'

Answer

In the Report Builder under 'Schedule Report'

Answer

In Salesforce Scheduler under Process Automation

Answer

In Flow Builder with a Scheduled-Triggered Flow

Question 6

Which Loyalty Management analytics metric helps identify the optimal point-to-currency conversion rate for redemptions?

Accepted Answer

Cost Per Redeemed Point

Answer

Redemption Value Efficiency

Answer

Point Currency Ratio Analysis

Answer

Reward Margin Index

Question 7

In Salesforce Loyalty Management, which dashboard component would best visualize the geographic distribution of high-value members across US states?

Accepted Answer

Map chart component in CRM Analytics

Answer

Scatter plot with longitude/latitude coordinates

Answer

Heat map using custom Visualforce page

Answer

Bar chart grouped by state abbreviation