SLM Reporting and Analytics 2

Question 1

Which Salesforce tool allows loyalty managers to build custom dashboards without writing code to visualize member engagement trends?

Accepted Answer

CRM Analytics (Tableau CRM)

Answer

Einstein Analytics Studio

Answer

Report Builder with drag-and-drop

Answer

Loyalty Management Dashboard Designer

Question 2

A loyalty program manager wants to track the redemption rate trend over the last 12 months. Which report type is most appropriate?

Accepted Answer

Matrix report grouped by month

Answer

Tabular report with filters

Answer

Joined report combining two datasets

Answer

Summary report with bucket fields

Question 3

What does the 'Member Tier Distribution' metric in Loyalty Management analytics indicate?

Accepted Answer

The percentage of members in each loyalty tier

Answer

The average spend per member across all tiers

Answer

The number of tier upgrades in a given period

Answer

The revenue attributed to each loyalty tier

Question 4

Which field on the Transaction Journal object is used to filter analytics reports to show only point accrual events?

Accepted Answer

Journal Type = 'Credit'

Answer

Transaction Type = 'Accrual'

Answer

Journal Subtype = 'Points Earned'

Answer

Points Type = 'Qualifying'

Question 5

A business wants to identify members who have not made a transaction in 90 days. Which Salesforce feature best automates this identification for analytics?

Accepted Answer

Report with cross-filter excluding recent activity

Answer

Loyalty Program Segmentation Rules

Answer

Einstein Prediction Builder churn model

Answer

Flow-triggered member status update

Question 6

What is the primary purpose of the 'Points Liability Report' in Salesforce Loyalty Management?

Accepted Answer

To display the financial value of outstanding unredeemed points

Answer

To show the number of points redeemed per product category

Answer

To identify members with the highest point balances

Answer

To forecast future point expiration events

Question 7

Which standard Loyalty Management report shows the effectiveness of a specific promotion by comparing enrolled vs. non-enrolled member spending?

Accepted Answer

Promotion Performance Report

Answer

Promotion ROI Summary Report

Answer

Member Segment Comparison Report

Answer

Campaign Influence Report