Practice Test Geeks(SLM) Salesforce Loyalty Management Certification Practice Test
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Reporting and Analytics Flashcards

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  1. Which standard Einstein Analytics dataset in Salesforce Loyalty Management tracks cumulative member point balances over time?

    Answer: Member Currency Snapshot Dataset

    The Member Currency Snapshot Dataset captures periodic snapshots of member point balances, enabling time-series analysis of balance trends.

  2. What is the significance of 'redemption lag' in Loyalty Management analytics?

    Answer: The average time between a member earning points and redeeming them

    Redemption lag measures the average time members take to redeem earned points, indicating program engagement speed and reward desirability.

  3. A loyalty analyst wants to use Einstein Discovery to predict which members are likely to churn. Which data is most critical to include in the model?

    Answer: Transaction frequency, recency, and tier status

    Transaction frequency, recency, and tier status are the core RFM (Recency, Frequency, Monetary) signals most predictive of member churn in loyalty programs.

  4. Which report grouping strategy would help a loyalty analyst understand whether tier benefits are driving repeat purchase behavior?

    Answer: Group by tier level and count of transactions per member

    Grouping by tier level with a count of transactions per member directly shows whether members in higher tiers transact more frequently.

  5. In Salesforce Loyalty Management, the 'Net Promoter Score (NPS) by Tier' analytics view is used to measure what?

    Answer: The likelihood of members referring friends, segmented by loyalty tier

    NPS by Tier segments referral likelihood data by loyalty tier to reveal whether higher-tier members are more likely to advocate for the brand.

  6. A loyalty program has multiple currencies (points, miles, cashback). Which reporting approach best compares redemption across all currency types?

    Answer: Use a summary report grouped by Loyalty Currency and Journal Type

    A summary report grouped by Loyalty Currency and Journal Type efficiently aggregates redemption data across all currency types in a single report.

  7. What does a high 'reward cost ratio' indicate in Loyalty Management program analytics?

    Answer: The cost of rewards is a high proportion of revenue generated by members

    A high reward cost ratio means the program is spending a large percentage of member-generated revenue on fulfilling rewards, potentially reducing program profitability.