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Transmission & Drivetrain Systems Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. In Google Analytics 4 (GA4), which metric replaces 'Bounce Rate' as a primary engagement measure?

    Answer: Engaged Sessions Rate

    GA4 introduced 'Engaged Sessions' (sessions lasting 10+ seconds, with a conversion, or with 2+ page views) and the derived Engagement Rate as replacements for the older Bounce Rate metric.

  2. What does 'Click-Through Rate (CTR)' measure in Google Search Console?

    Answer: The percentage of impressions that resulted in a click to your website from search results

    CTR in Search Console = (Total Clicks ÷ Total Impressions) × 100, showing how often your listing is clicked when it appears in search results.

  3. Which Google Search Console report shows which queries triggered your site's appearance in Google Search?

    Answer: Performance report (Search Results)

    The Performance report in Search Console shows queries, pages, countries, and devices with associated clicks, impressions, CTR, and average position data.

  4. What are Google's Core Web Vitals, and which three metrics do they currently include?

    Answer: UX metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), Cumulative Layout Shift (CLS)

    Core Web Vitals are Google's user experience metrics: LCP (loading), INP (interactivity), and CLS (visual stability), all of which are Google ranking signals.

  5. A website's organic traffic drops 40% immediately after a Google algorithm update. What should be the first diagnostic step?

    Answer: Check Google Search Console for manual actions, coverage errors, and compare performance data before/after the update date

    Search Console reveals manual penalties, index coverage issues, and traffic segmentation by query/page — essential for diagnosing algorithm-related drops before taking corrective action.

  6. Which tool is specifically designed by Google to test a URL's mobile-friendliness and Core Web Vitals in a controlled lab environment?

    Answer: PageSpeed Insights

    PageSpeed Insights analyzes a URL using both lab data (Lighthouse) and field data (CrUX) to report Core Web Vitals and mobile usability scores with actionable recommendations.

  7. What is the purpose of UTM parameters in URLs used for SEO and digital marketing campaigns?

    Answer: To tag traffic sources so analytics platforms can attribute sessions to specific campaigns and channels

    UTM parameters (utm_source, utm_medium, utm_campaign, etc.) are appended to URLs so Google Analytics can accurately attribute traffic to specific marketing campaigns and channels.