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Transmission & Drivetrain Systems Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. In link building, what is a 'dofollow' link?

    Answer: A link that passes PageRank authority to the destination page

    A dofollow link (the default link type) tells search engine crawlers to follow the link and pass authority (PageRank) to the linked page.

  2. Which link building tactic involves creating content that other sites naturally want to reference and cite?

    Answer: Linkable asset / link bait strategy

    Creating linkable assets — such as original research, tools, or comprehensive guides — earns natural backlinks because other publishers find the content worth citing.

  3. What does 'anchor text' refer to in SEO link analysis?

    Answer: The visible, clickable text of a hyperlink

    Anchor text is the visible, clickable text of a hyperlink; it provides context to both users and search engines about the linked page's topic.

  4. Which Google algorithm update specifically targeted low-quality, spammy link profiles?

    Answer: Penguin

    Google Penguin (launched 2012) devalued sites that engaged in manipulative link schemes and keyword-stuffed anchor text manipulation.

  5. What is the primary goal of a 'skyscraper' link building technique?

    Answer: Creating content that improves on existing top-ranked content to attract links pointing to competitors

    The Skyscraper Technique (coined by Brian Dean) involves finding link-worthy content, creating a superior version, and reaching out to sites linking to the original.

  6. What metric does Moz use to measure the authority of an entire domain based on its backlink profile?

    Answer: Domain Authority (DA)

    Domain Authority (DA) is Moz's proprietary 1–100 score predicting how well a domain will rank, based primarily on the quality and quantity of its backlinks.

  7. When should you use Google's Disavow Tool?

    Answer: To inform Google of low-quality or spammy backlinks you cannot get removed manually

    The Disavow Tool lets site owners tell Google to ignore specific backlinks they believe are harmful and that they were unable to have removed through outreach.