Technical SEO Flashcards

What is the effect of setting 'noindex' in the X-Robots-Tag HTTP header on a page?

Answer: The page is excluded from search engine indexes

The noindex directive in X-Robots-Tag or meta robots tells search engines not to include the page in their index.

What is the recommended maximum depth (number of clicks from homepage) for important pages to ensure crawlability?

Answer: 3 clicks

SEO best practice recommends keeping important pages within 3 clicks of the homepage to ensure Googlebot discovers and crawls them efficiently.

Which of the following is a valid use case for a 410 HTTP status code?

Answer: A page that has been intentionally and permanently deleted

A 410 Gone status tells crawlers the resource is permanently deleted, which can speed up removal from the index compared to a 404.

What does 'Interaction to Next Paint' (INP) measure?

Answer: The overall responsiveness of a page to user interactions throughout its lifetime

INP measures the latency of all user interactions (clicks, taps, key presses) to assess overall page responsiveness, replacing FID as a Core Web Vital.

What is the purpose of a 'breadcrumb' structured data markup?

Answer: To enable rich result breadcrumb trails in SERPs and clarify site hierarchy

Breadcrumb schema helps Google display a page's position in the site hierarchy in search results, improving click-through rates.

When should you use pagination rel='next' and rel='prev' link attributes?

Answer: To signal a series of sequentially paginated pages to search engines

Rel=next and rel=prev help search engines understand paginated content series, though Google has deprecated their support; canonical is now preferred.

What does 'lazy loading' of images do from an SEO perspective if implemented incorrectly?

Answer: It can hide important images from Googlebot if JavaScript rendering fails

If lazy loading relies on JavaScript that Googlebot doesn't execute properly, images may not be indexed or may negatively impact LCP scores.