Safety Systems & Standards Flashcards

Under GDPR, what must a website obtain from EU visitors before placing non-essential tracking cookies used for SEO analytics?

Answer: Explicit, informed, opt-in consent prior to setting the cookies

GDPR requires affirmative opt-in consent before placing non-essential cookies; pre-ticked boxes or passive acceptance do not satisfy the legal standard.

How does the California Consumer Privacy Act (CCPA) most directly impact SEO data collection practices for US-based websites?

Answer: It grants California residents the right to know what personal data is collected and to opt out of its sale, requiring transparent data disclosures

CCPA gives California residents rights over their personal data, requiring websites to disclose collection practices and honor opt-out requests for data sales.

A user submits a 'right to erasure' request under GDPR. In the SEO context, what additional step may be necessary beyond deleting site data?

Answer: Requesting removal of cached pages or search snippets that contain the user's personal data via Google's removal tools

Beyond deleting data from the website's database, outdated cached content in Google's index may also need to be removed using Google's URL Removal Tool or outdated content removal request.

Which robots.txt directive helps protect sensitive user data directories from being indexed, supporting both compliance and SEO best practices?

Answer: Disallow: /account/ (and similar private paths)

Using Disallow directives in robots.txt for private user directories prevents search engines from crawling and potentially indexing sensitive personal data.

Under COPPA (Children's Online Privacy Protection Act), websites targeting children under what age must obtain verifiable parental consent before collecting personal data?

Answer: 13

COPPA applies to websites directed at children under 13 and requires verifiable parental consent before collecting any personal information from those users.

A privacy policy page is important for SEO trust signals primarily because:

Answer: It is required by Google's Quality Rater Guidelines for YMYL sites and contributes to E-E-A-T signals

Google's Quality Rater Guidelines emphasize trustworthiness for YMYL (Your Money or Your Life) sites, and a clear privacy policy contributes to the 'Trust' component of E-E-A-T.

Which approach best balances GDPR consent requirements with minimizing SEO data loss in Google Analytics?

Answer: Implement a consent management platform (CMP) that loads Analytics only after consent is granted and use modeled data for non-consented users

A CMP gates Analytics loading behind consent while Google's modeled conversions and behavioral modeling help fill gaps for non-consenting users, balancing compliance with data continuity.