Practice Test GeeksSEO Practice Test
← All SEO Flashcard Decks

On-Page Optimization Strategies Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 On-Page Optimization Strategies flashcards as text

  1. Which on-page element, when optimized, can improve click-through rate from SERPs without directly affecting rankings?

    Answer: Meta description

    Meta descriptions are not a ranking factor but directly influence CTR by giving users a preview of the page's content in search results.

  2. What is the correct use of a canonical tag?

    Answer: To tell search engines which version of a duplicate page is the preferred one

    The canonical tag (rel='canonical') signals to search engines which URL should be treated as the authoritative version when duplicate or similar content exists.

  3. A blog post uses H1 for the title, then jumps directly to H3 tags without using H2. What is the SEO concern?

    Answer: The heading hierarchy is broken, which may confuse crawlers and hurt accessibility

    Skipping heading levels breaks the logical hierarchy of the page, which can reduce crawlability and hurt accessibility, both of which are on-page best practices.

  4. What is 'LSI keywords' and how do they help on-page SEO?

    Answer: Semantically related terms that help search engines understand a page's topic more deeply

    LSI (Latent Semantic Indexing) keywords are conceptually related terms that help search engines confirm a page's relevance and topical depth beyond just the exact target keyword.

  5. Which factor makes internal linking important for on-page SEO?

    Answer: Internal links pass PageRank between pages and help crawlers discover content

    Internal links distribute PageRank (link equity) across a site and guide search engine crawlers to discover and index all important pages.

  6. What is the SEO best practice for handling a webpage that has been permanently moved to a new URL?

    Answer: Implement a 301 redirect from the old URL to the new one

    A 301 redirect signals a permanent move and passes the majority of link equity from the old URL to the new one, preserving rankings.

  7. What does 'E-E-A-T' stand for in Google's Search Quality Rater Guidelines?

    Answer: Experience, Expertise, Authoritativeness, Trustworthiness

    E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google quality raters use to assess content quality.