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Off-Page SEO Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. What is 'link velocity' in the context of off-page SEO?

    Answer: The rate at which a website acquires new backlinks over time

    Link velocity refers to how quickly a site gains new backlinks; unnatural spikes can trigger Google's spam filters.

  2. Which of the following best describes 'co-citation' as an off-page SEO signal?

    Answer: Your brand being mentioned alongside authoritative sources without a direct link

    Co-citation occurs when your brand or URL is mentioned near other trusted entities, helping search engines associate your site with relevant topics.

  3. A digital PR campaign earns 50 mentions on news sites but only 10 include a hyperlink. Which statement is most accurate?

    Answer: Unlinked brand mentions can still contribute to off-page authority as co-occurrence signals

    Google's algorithms can interpret unlinked mentions as brand signals, contributing to entity authority even without a clickable link.

  4. What is the primary purpose of a 'disavow file' submitted through Google Search Console?

    Answer: To tell Google to ignore specific spammy or toxic backlinks pointing to your site

    The disavow tool lets site owners ask Google to ignore harmful backlinks that could hurt their rankings.

  5. Which metric best represents the overall quality and authority passed by a single backlink?

    Answer: Page Authority (PA) or URL Rating (UR) of the linking page

    Metrics like Moz's Page Authority or Ahrefs' URL Rating estimate how much authority a specific page can pass through its outbound links.

  6. In link building, what is a 'resource page'?

    Answer: A curated page on a website that links out to helpful external resources on a topic

    Resource pages aggregate useful links on a subject and are prime targets for outreach because earning a spot provides a relevant, editorial backlink.

  7. What does 'topical authority' mean in the context of off-page SEO?

    Answer: Being recognized by search engines as an expert source in a specific subject area, often reinforced by backlinks from relevant sites

    Topical authority is built when a site consistently earns links and mentions from relevant industry sources, signaling deep expertise to search engines.