Link Building Flashcards
7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Link Building flashcards as text
What is 'link reclamation' in SEO?
Answer: Recovering lost or broken backlinks that previously pointed to your pages
Link reclamation is the process of finding and fixing lost backlinks, such as those pointing to deleted or redirected pages, to recover their SEO value.
Which scenario is the clearest example of a 'reciprocal link scheme' that violates Google guidelines?
Answer: Site A and Site B agreeing to exchange links solely to manipulate PageRank
Google's guidelines specifically warn against excessive reciprocal linking done purely for ranking manipulation rather than for editorial reasons.
What role does 'topical relevance' play in evaluating a backlink's quality?
Answer: A link from a topically related site passes more contextual authority than one from an unrelated site
A backlink from a site covering the same or closely related topics is considered more authoritative and relevant by Google than a link from an unrelated niche.
What is a 'resource page' link building strategy?
Answer: Finding pages that curate helpful links for a topic and getting your content listed on them
Resource page link building involves identifying curated 'best resources' pages in your niche and pitching your content as a worthy addition to the list.
What does Google's Penguin algorithm primarily target?
Answer: Unnatural, manipulative, or spammy backlink profiles
Google's Penguin algorithm (now baked into the core algorithm) specifically targets manipulative link building practices such as link schemes and spam backlinks.
What is a 'co-citation' signal in the context of SEO and link building?
Answer: When your brand and a competitor are mentioned together on a third-party site without necessarily linking to either
Co-citation occurs when your brand or website is mentioned alongside other authoritative brands on the same page, helping Google associate your site with that topic or authority cluster.
Which outreach email characteristic is most likely to improve response rates for link building?
Answer: Personalized emails that reference specific content on the recipient's site
Personalized outreach that demonstrates you've actually read the recipient's content significantly increases response rates compared to generic mass-email templates.