Link Building Flashcards

What is 'link velocity' in the context of SEO?

Answer: The rate at which a website acquires new backlinks over time

Link velocity refers to the rate at which a site gains new backlinks over time, and an unnatural spike can trigger Google penalties.

Which link building tactic involves reclaiming links from pages that mention your brand but don't link to you?

Answer: Unlinked brand mention outreach

Unlinked brand mention outreach involves finding sites that mention your brand without a hyperlink and asking them to add one.

What does 'Domain Rating' (DR) measure in Ahrefs?

Answer: The strength of a domain's backlink profile on a 0–100 scale

Domain Rating (DR) is Ahrefs' metric that scores the overall strength of a website's backlink profile on a logarithmic scale from 0 to 100.

A site gives you a backlink, but adds 'rel="ugc"' to it. What does this mean?

Answer: The link was generated by user content such as a comment or forum post

The 'ugc' (user-generated content) attribute signals to Google that the link was created by users, like comments or forum posts, and should be treated cautiously.

What is the primary risk of participating in a Private Blog Network (PBN)?

Answer: Manual or algorithmic Google penalties that can deindex your site

PBNs violate Google's Webmaster Guidelines, and participating in one risks severe manual penalties or algorithmic deindexing.

In link building, what is a 'link gap'?

Answer: Backlinks that competitors have but your site does not

A link gap refers to backlinks pointing to competitor pages that do not point to your site, representing an opportunity to acquire similar links.

Which type of content is most commonly cited as a 'linkable asset'?

Answer: Original research, data studies, and comprehensive guides

Original research, statistics, and in-depth guides naturally attract backlinks because other content creators reference them as authoritative sources.