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Keyword Research & Analysis Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which of the following best describes a 'long-tail keyword'?

    Answer: A specific, multi-word phrase with lower search volume but higher conversion potential

    Long-tail keywords are longer, more specific phrases that typically have lower search volume but attract more qualified visitors closer to making a decision.

  2. What does Google Trends' 'relative search interest' value of 100 indicate?

    Answer: The highest point of popularity for the term in the selected time range

    In Google Trends, a value of 100 represents the peak popularity of the search term within the chosen time period and region, not an absolute search count.

  3. When a SERP for a keyword shows mostly product pages and e-commerce listings, what intent does that keyword likely have?

    Answer: Transactional

    When SERPs are dominated by product and category pages, it signals transactional intent—users are ready to buy.

  4. What is 'keyword clustering' and what is its primary SEO benefit?

    Answer: Grouping semantically related keywords to assign to a single page, improving topical relevance

    Keyword clustering groups related terms so one page can rank for multiple variations, improving topical authority and reducing keyword cannibalization.

  5. Which metric measures the percentage of users who click on a search result after seeing it?

    Answer: Organic CTR (Click-Through Rate)

    Organic CTR measures what fraction of users who saw your listing in the SERP actually clicked on it, and is visible in Google Search Console.

  6. What is a 'keyword gap analysis'?

    Answer: Finding keywords your competitors rank for that your site does not

    A keyword gap analysis compares your keyword rankings against competitors to surface untapped opportunities your site is missing.

  7. What is the primary purpose of using 'negative keywords' in paid search campaigns informed by keyword research?

    Answer: To exclude irrelevant search queries and prevent wasted ad spend

    Negative keywords prevent ads from showing on irrelevant searches, reducing wasted spend and improving campaign relevance and ROI.