Keyword Research & Analysis Flashcards

What does 'keyword cannibalization' mean in SEO?

Answer: Two pages on the same site compete for the same keyword

Keyword cannibalization occurs when multiple pages on your own site target the same keyword, causing them to compete against each other in search results.

Which metric best indicates how difficult it will be to rank for a keyword?

Answer: Keyword Difficulty (KD) score

Keyword Difficulty (KD) score estimates how hard it is to rank on page one, typically based on the authority of pages already ranking for that term.

A user searching 'how does photosynthesis work' is demonstrating which type of search intent?

Answer: Informational

Informational intent describes searches where the user seeks to learn something, like understanding how a process works.

What is a 'seed keyword' in the context of keyword research?

Answer: A broad, short-tail term used as a starting point to discover related keywords

A seed keyword is a broad base term you enter into keyword research tools to generate a larger list of related and long-tail keyword ideas.

Which tool is native to Google and provides keyword ideas along with average monthly search volume?

Answer: Google Keyword Planner

Google Keyword Planner is Google's free tool (within Google Ads) that provides keyword suggestions and search volume data.

What does a high CPC (Cost-Per-Click) for a keyword generally signal for organic SEO?

Answer: High commercial value and buyer intent

A high CPC indicates advertisers are willing to pay more for clicks, which signals strong commercial intent and valuable traffic worth targeting organically.

What is 'search volume seasonality' and why does it matter for keyword selection?

Answer: It describes fluctuations in search demand across different times of year, affecting traffic forecasts

Seasonality shows how search demand rises and falls throughout the year, which is critical for planning content calendars and setting realistic traffic expectations.