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Fundamentals & Techniques Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which type of search query typically has the highest commercial intent?

    Answer: Transactional queries (e.g., 'buy SEO audit tool')

    Transactional queries signal that the user is ready to complete an action—such as purchasing, downloading, or signing up—making them the highest commercial intent query type.

  2. What is 'internal linking' and why is it important for SEO?

    Answer: Hyperlinks between pages on the same domain, which help distribute PageRank and aid crawlability

    Internal links connect pages within the same website, helping distribute link equity, improve crawlability, establish topic clusters, and guide users through the site.

  3. Which Google algorithm update specifically targeted low-quality, spammy backlink profiles?

    Answer: Penguin

    Google Penguin (launched 2012) targeted sites with manipulative link schemes, over-optimized anchor text, and spammy backlink profiles.

  4. What is 'mobile-first indexing' as implemented by Google?

    Answer: Google primarily uses the mobile version of a site's content for indexing and ranking

    Mobile-first indexing means Google predominantly crawls and indexes the mobile version of a page's content to determine rankings, reflecting that most searches happen on mobile devices.

  5. What is the function of 'hreflang' tags in international SEO?

    Answer: They tell search engines which language and regional version of a page to serve for specific audiences

    Hreflang attributes signal to Google which language and/or regional URL variant to show users in specific locales, preventing duplicate content issues across international sites.

  6. Which on-page SEO practice involves grouping related content around a central 'pillar' page?

    Answer: Topic cluster model

    The topic cluster model organizes content into a central pillar page covering a broad topic and supporting cluster pages that cover subtopics, all linked internally.

  7. What does 'dwell time' measure in the context of SEO and user behavior?

    Answer: The length of time a user spends on a page after clicking a search result before returning to the SERP

    Dwell time is the duration between a user clicking a search result and returning to the SERP; longer dwell time generally signals content satisfaction to search engines.