Test Flashcards

Where will customers' adverts be seen?

Answer: All of the above

Customers' advertisements can achieve broad visibility by being seen across 'All of the above' platforms. This includes major search engines like Google and Bing, local directories such as Yelp or CitySearch, and potentially other online platforms. A comprehensive advertising strategy aims to place ads where the target audience is most likely to see them, maximizing reach and potential engagement.

When is the goals call scheduled to occur?

Answer: After client info is called into digital hotline after warm-transfer

The goals call is typically scheduled to occur 'after client info is called into the digital hotline after a warm-transfer.' This timing ensures that the initial client information has been successfully transferred and processed, allowing the digital team to be prepared for a productive discussion about the client's specific objectives and expectations for their campaign. It marks a crucial step in the onboarding process.

A client can utilize our service while concurrently managing their own AdWords campaign.

Answer: False

It is false that a client can concurrently manage their own AdWords campaign while utilizing this service. Running two separate campaigns for the same business on the same platform (like Google AdWords) can lead to bidding against oneself, increased costs, and diluted performance data. To ensure optimal results and avoid conflicts, it's typically required that the service provider has exclusive management of the AdWords campaign.

True or False: Customers should be aware that we only sell to leads.

Answer: False

It is false that customers should be aware that 'we only sell to leads.' This statement is misleading because the service's primary function is to *generate* leads for the client, not to sell *to* those leads directly. The client's business is responsible for converting the generated leads into sales. The service provides the opportunity, but the client closes the deal.

Is it true or false that a customer should begin receiving leads the day after his campaign launches?

Answer: False

It is false that a customer should expect to begin receiving leads the day after their campaign launches. Campaign performance, especially in digital advertising, often requires a ramp-up period for optimization, data collection, and algorithm learning. It takes time for search engines to fully index new content or for ad platforms to fine-tune targeting, meaning leads typically start flowing consistently after a few days or weeks, not immediately.

What happens if we don't use the client's budget for SEM advertisements in a particular month?

Answer: Money rolls over to the following month's budget

In many SEM service agreements, unspent client budget from one month is typically rolled over to the next. This ensures that the client's investment is fully utilized for their advertising campaigns over time, maximizing their potential reach and results. It prevents the loss of funds and allows for flexibility in campaign spending based on performance and market conditions.

When can a client anticipate going live?

Answer: 8 days after the IWW is received or the goals confirmation call completed

The 'IWW' (likely Initial Website Worksheet or similar) and the goals confirmation call are crucial steps in defining the campaign strategy. The 8-day timeframe allows for the necessary setup, including keyword research, ad copy creation, and account configuration by the SEM team. This period ensures the campaign is properly optimized and ready to launch effectively, rather than rushing the process.

Running an AdWords campaign alongside ours could result in the following:

Answer: Prevent either campaign from displaying on Google

Running two separate Google Ads (formerly AdWords) campaigns for the same client, targeting identical keywords and audiences, creates internal competition. Google's auction system is designed to show the best ad, and if two ads from the same entity compete, they can bid against each other, driving up costs or causing one or both to be suppressed. This reduces overall ad visibility and wastes budget due to inefficient bidding.

How soon should a customer start to notice results?

Answer: Within the first 90 days

While some initial traffic might be seen quickly, SEM campaigns require time to gather sufficient data, optimize keywords, refine ad copy, and adjust bidding strategies for optimal performance. The first 90 days allow for this crucial learning phase, enabling the campaign to mature and deliver more consistent and meaningful results. Setting this expectation helps manage client expectations, as immediate, dramatic results are often unrealistic in complex digital advertising.

What is the SEM campaign's one-time setup cost?

Answer: $199

The $199 is a standard one-time setup fee for an SEM campaign. This fee typically covers the initial work involved in creating the campaign structure, conducting keyword research, writing ad copy, setting up tracking, and configuring the account. It's a common practice to charge a setup fee to cover the labor and resources required to get a new campaign off the ground.

What should you do next once a SEM campaign has been sold? (Aside from to celebrate)

Answer: Schedule an appointment between the customer and a CSM

After selling an SEM campaign, it's crucial to facilitate a smooth handover to the Customer Success Manager (CSM) who will manage the client relationship and campaign execution. Scheduling an appointment ensures direct communication, while providing all available client information (like brochures or print ads) gives the CSM valuable context for understanding the client's brand, offerings, and marketing goals. This collaborative approach ensures the campaign is built effectively and aligned with the client's overall strategy.