Salesforce Marketing Cloud Flashcards
6 cards from real Salesforce Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Salesforce Marketing Cloud flashcards as text
What is Salesforce Marketing Cloud's primary tool for building multi-step customer journeys?
Answer: Journey Builder
Journey Builder is the drag-and-drop canvas in Marketing Cloud for designing and executing multi-channel customer lifecycle journeys.
Which Salesforce Marketing Cloud studio is used to create and send one-time or triggered email campaigns?
Answer: Email Studio
Email Studio is the core Marketing Cloud tool for building, personalizing, testing, and sending email campaigns at scale.
What is the purpose of AMPscript in Salesforce Marketing Cloud?
Answer: Personalizing email and page content with dynamic subscriber data
AMPscript is Marketing Cloud's scripting language used to insert personalized subscriber data, conditional logic, and dynamic content into emails and pages.
What is a Salesforce Marketing Cloud 'Data Extension'?
Answer: A database table that stores custom subscriber or campaign data
Data Extensions are flexible tables in Marketing Cloud that store any type of data including subscriber attributes, purchase history, or event data.
Which Marketing Cloud feature connects Salesforce CRM contacts and leads to Marketing Cloud subscribers?
Answer: Marketing Cloud Connect
Marketing Cloud Connect integrates Salesforce CRM with Marketing Cloud, syncing contacts, leads, campaigns, and allowing triggered sends.
What does 'Sender Authentication Package (SAP)' in Marketing Cloud provide?
Answer: A private domain, dedicated IP, and reply mail management for email sending
SAP provides a private domain for tracking links and images, a dedicated IP address, and reply mail management to improve email deliverability.