Salesforce Marketing Cloud Flashcards
6 cards from real Salesforce Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Salesforce Marketing Cloud flashcards as text
What is 'Contact Builder' in Salesforce Marketing Cloud used for?
Answer: Linking Data Extensions to create a unified subscriber profile
Contact Builder allows marketers to link multiple Data Extensions through relationship keys to build a 360-degree view of each contact.
Which Marketing Cloud feature measures email campaign engagement including opens, clicks, and bounces?
Answer: Email Studio Tracking
Email Studio Tracking provides real-time and historical campaign metrics including deliveries, opens, clicks, bounces, and unsubscribes.
What is the CAN-SPAM Act requirement that Salesforce Marketing Cloud helps marketers comply with?
Answer: Including a physical mailing address and unsubscribe link in commercial emails
CAN-SPAM requires commercial emails to include a valid physical postal address and a clear, functional unsubscribe mechanism.
What is 'MobileConnect' in Salesforce Marketing Cloud?
Answer: A tool for creating and sending SMS and MMS messages to subscribers
MobileConnect is the Marketing Cloud studio for creating, sending, and automating SMS/MMS marketing messages and transactional texts.
Which Salesforce Marketing Cloud business unit feature allows multiple brands to share an org but maintain separate data?
Answer: Business Units
Business Units within a Marketing Cloud Enterprise account let different brands, regions, or teams operate independently with their own data and users.
What is the role of the 'All Subscribers List' in Salesforce Marketing Cloud?
Answer: A master list containing every contact in the Marketing Cloud account
The All Subscribers List is the master repository of every contact record in a Marketing Cloud account, regardless of source or subscription status.