Salesforce Marketing Cloud Flashcards
6 cards from real Salesforce Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Salesforce Marketing Cloud flashcards as text
Which Salesforce Marketing Cloud feature allows marketers to segment audiences using SQL queries?
Answer: Automation Studio SQL Activity
Automation Studio includes a SQL Query Activity that lets marketers write SQL to segment contacts from Data Extensions into new targeting lists.
What is the purpose of 'Suppression Lists' in Salesforce Marketing Cloud?
Answer: Lists of contacts who should never receive a specific type of communication
Suppression Lists contain contacts that are excluded from sends, such as unsubscribers, complainers, or legally restricted addresses.
Which Marketing Cloud Einstein feature predicts the best time to send emails to individual subscribers?
Answer: Einstein Send Time Optimization
Einstein Send Time Optimization analyzes individual subscriber engagement patterns to predict the time each person is most likely to open an email.
What is a Salesforce Marketing Cloud 'Transactional Send' used for?
Answer: Individual triggered emails like receipts, confirmations, and password resets
Transactional Sends deliver one-to-one triggered emails in real time for events like purchases, registrations, or password changes.
Which Marketing Cloud feature manages multi-channel preference centers for subscribers?
Answer: Subscription Center
The Subscription Center lets subscribers manage their email preferences, frequency, and topic-specific opt-ins through a self-service page.
What is the function of 'Automation Studio' in Salesforce Marketing Cloud?
Answer: Scheduling and running automated multi-step marketing workflows
Automation Studio executes scheduled or triggered multi-step workflows including data imports, SQL queries, email sends, and file transfers.