Salesforce Certification Salesforce Marketing Cloud 1

Question 1

What is Salesforce Marketing Cloud's primary tool for building multi-step customer journeys?

Accepted Answer

Journey Builder

Answer

Email Studio

Answer

Contact Builder

Answer

Automation Studio

Question 2

Which Salesforce Marketing Cloud studio is used to create and send one-time or triggered email campaigns?

Accepted Answer

Email Studio

Answer

Journey Builder

Answer

MobileConnect

Answer

Advertising Studio

Question 3

What is the purpose of AMPscript in Salesforce Marketing Cloud?

Accepted Answer

Personalizing email and page content with dynamic subscriber data

Answer

Building landing pages with HTML

Answer

Querying contacts in real time

Answer

Automating data imports

Question 4

What is a Salesforce Marketing Cloud 'Data Extension'?

Accepted Answer

A database table that stores custom subscriber or campaign data

Answer

A plugin for importing CRM data

Answer

An API endpoint for contact lookups

Answer

An email preference center

Question 5

Which Marketing Cloud feature connects Salesforce CRM contacts and leads to Marketing Cloud subscribers?

Accepted Answer

Marketing Cloud Connect

Answer

Connected App

Answer

Sync Studio

Answer

CRM Bridge

Question 6

What does 'Sender Authentication Package (SAP)' in Marketing Cloud provide?

Accepted Answer

A private domain, dedicated IP, and reply mail management for email sending

Answer

Two-factor login for Marketing Cloud users

Answer

OAuth token management for API integrations

Answer

GDPR consent management tools