Sales Copy Sales Copy Persuasion and Psychology Questions and Answers 2

Question 1

Which psychological principle explains why offering a free sample increases the likelihood of a future purchase?

Accepted Answer

Reciprocity

Answer

Social proof

Answer

Anchoring

Answer

Scarcity

Question 2

In sales copy, what is the purpose of using a 'future pacing' technique?

Accepted Answer

To help the reader visualize life after purchasing

Answer

To create urgency with a deadline

Answer

To compare the product to competitors

Answer

To list product features in order

Question 3

What does the 'decoy effect' accomplish when presenting pricing options in sales copy?

Accepted Answer

Makes the target option appear more attractive by adding an inferior alternative

Answer

Distracts the reader from the actual price

Answer

Creates fear of missing out on a deal

Answer

Anchors the reader to the lowest price first

Question 4

Which cognitive bias does a testimonial from a relatable customer primarily leverage?

Accepted Answer

Social proof

Answer

Authority bias

Answer

Confirmation bias

Answer

Bandwagon effect

Question 5

What is the primary risk of using too many superlatives like 'best ever' and 'most amazing' in sales copy?

Accepted Answer

It reduces credibility and triggers skepticism

Answer

It makes the copy too long

Answer

It violates advertising regulations

Answer

It confuses the reader about the product category

Question 6

In the PAS (Problem-Agitate-Solution) framework, what is the purpose of the 'Agitate' step?

Accepted Answer

To intensify the emotional impact of the problem before presenting the solution

Answer

To introduce the product features

Answer

To provide social proof

Answer

To present a call to action