Product Management Certification Program Market Research & Customer Discovery

Question 1

What is the main goal of customer discovery in product management?

Accepted Answer

To validate or invalidate assumptions about customer problems before building solutions

Answer

To finalize the product roadmap

Answer

To write marketing copy for the product

Answer

To conduct performance reviews of the support team

Question 2

What is a 'Problem Interview' designed to uncover?

Accepted Answer

Whether a target customer actually experiences the problem you're trying to solve

Answer

Whether customers will pay for a specific feature

Answer

How long engineering will take to build the solution

Answer

Which marketing channel to use

Question 3

What does 'TAM' stand for in market sizing?

Accepted Answer

Total Addressable Market

Answer

Target Acquisition Market

Answer

Time-to-Acquire Metric

Answer

Tested Audience Model

Question 4

Which research method involves observing users in their natural environment to understand context?

Accepted Answer

Contextual inquiry

Answer

A/B testing

Answer

NPS survey

Answer

Competitive benchmarking

Question 5

What is an 'early adopter' in the context of a new product?

Accepted Answer

A customer segment that is willing to try new products early despite imperfection to solve an acute problem

Answer

A customer who buys only discounted products

Answer

A beta tester employed by the company

Answer

A stakeholder who approves the product roadmap

Question 6

What is the purpose of a 'competitive analysis' in product management?

Accepted Answer

To understand the competitive landscape, identify gaps, and differentiate the product's positioning

Answer

To copy competitors' features directly

Answer

To set engineers' salaries

Answer

To determine sprint length