PPC Management Certification — Questions and Answers

Question 1: What does 'ad strength' indicate in a Responsive Search Ad?

How well the ad's headlines and descriptions are optimized for relevance and variety (Correct answer)
The geographic reach of an ad's impressions
The number of clicks an ad has received since launch
The total budget allocated to an individual ad

Correct answer: How well the ad's headlines and descriptions are optimized for relevance and variety

Ad strength is Google's rating (Poor to Excellent) that reflects the diversity, relevance, and quantity of headlines and descriptions provided in an RSA.

Question 2: What does 'campaign goal' selection affect when creating a new Google Ads campaign?

The recommended campaign types and bid strategies shown (Correct answer)
The number of keywords allowed per ad group
The maximum CPC allowed for the campaign
The geographic reach of the campaign

Correct answer: The recommended campaign types and bid strategies shown

Selecting a campaign goal (e.g., Sales, Leads, Traffic) filters the available campaign types and pre-configures recommended settings aligned to that objective.

Question 3: What does 'search lost IS (rank)' metric indicate for a campaign?

The percentage of eligible search impressions missed due to low Ad Rank (Correct answer)
The share of conversions lost due to poor landing page quality
The impressions lost because the budget ran out
The percentage of clicks lost to competitor ads

Correct answer: The percentage of eligible search impressions missed due to low Ad Rank

Search Lost IS (rank) shows the proportion of available search impressions a campaign missed specifically because its Ad Rank was not high enough to win the auction.

Question 4: What is Enhanced CPC (eCPC) in Google Ads?

A fixed CPC set higher than competitors
A bid cap applied at the ad group level
A strategy that doubles bids on high-traffic keywords
A bidding method that automatically adjusts manual bids up or down based on conversion likelihood (Correct answer)

Correct answer: A bidding method that automatically adjusts manual bids up or down based on conversion likelihood

eCPC modifies your manual CPC bids in real time, increasing them for clicks more likely to convert and decreasing them for less promising clicks.

Question 5: Which bidding strategy automatically sets bids to get the most clicks within a set budget?

Target CPA
Target ROAS
Maximize Clicks (Correct answer)
Enhanced CPC

Correct answer: Maximize Clicks

Maximize Clicks is an automated bidding strategy that sets bids to get the most clicks within your daily budget.

Question 6: What does 'ad fatigue' mean in PPC campaign management?

A decline in ad performance caused by audiences seeing the same ad repeatedly (Correct answer)
Google's process of rotating underperforming ads out of the auction
When an ad spends its entire budget before noon
The technical term for an ad being disapproved

Correct answer: A decline in ad performance caused by audiences seeing the same ad repeatedly

Ad fatigue occurs when the target audience has seen the same creative so many times that engagement drops, leading to declining CTR and conversion rates.

Question 7: What is the recommended best practice when writing PPC ad descriptions to improve conversion rates?

Include only the brand name and URL
Include a clear call-to-action and key differentiator (Correct answer)
Use all capital letters for emphasis
Repeat the headline verbatim in the description

Correct answer: Include a clear call-to-action and key differentiator

Effective ad descriptions should contain a specific call-to-action and a compelling differentiator so users understand what action to take and why to choose you.

Question 8: What is 'affinity audience' targeting in Google Ads?

Targeting users who are actively comparing products and ready to buy
Targeting users based on their household income bracket
Targeting users based on long-term interests and lifestyle patterns inferred from browsing behavior (Correct answer)
Targeting users who have visited the advertiser's website at least once

Correct answer: Targeting users based on long-term interests and lifestyle patterns inferred from browsing behavior

Affinity audiences represent users with established, persistent interests (e.g., Sports Fans, Cooking Enthusiasts) identified through sustained behavioral patterns, making them ideal for brand awareness campaigns.

Question 9: What is the key difference between Maximize Clicks and Maximize Conversions bidding?

Maximize Clicks optimizes for traffic volume while Maximize Conversions optimizes for conversion volume (Correct answer)
Maximize Conversions always costs more per click than Maximize Clicks
Maximize Conversions is only available for Display campaigns
Maximize Clicks requires conversion tracking to be active

Correct answer: Maximize Clicks optimizes for traffic volume while Maximize Conversions optimizes for conversion volume

Maximize Clicks tries to generate as many site visits as possible within budget, while Maximize Conversions focuses on driving the highest number of conversion events.

Question 10: What is Enhanced CPC (ECPC) in Google Ads?

A bidding option that removes the daily budget cap
A bidding mode that automatically adjusts manual bids up or down based on conversion likelihood (Correct answer)
A strategy that doubles the CPC bid during high-traffic hours
A fixed CPC bid applied uniformly across all keywords

Correct answer: A bidding mode that automatically adjusts manual bids up or down based on conversion likelihood

Enhanced CPC modifies manual bids in real time — raising them for clicks more likely to convert and lowering them for less promising clicks.

Question 11: What is 'ad rank' in Google Ads determined by?

Bid amount, Quality Score, auction-time signals, and expected impact of extensions (Correct answer)
Budget size and account age
Geographic targeting and device type only
Number of active keywords and ad groups

Correct answer: Bid amount, Quality Score, auction-time signals, and expected impact of extensions

Ad Rank is calculated using your bid, Quality Score, auction-time signals, and the expected impact of ad extensions.

Question 12: Let's imagine that you need to advertise a new product in a certain area. What steps ought you to take?

Set an additional location target in an existing campaign
Create a new campaign (Correct answer)
Create a new account
Create a new ad group in an existing campaign

Correct answer: Create a new campaign

To advertise a new product in a specific area, creating a new campaign is the most appropriate step. Campaigns allow you to set distinct geographic targets, budgets, and bidding strategies, which are crucial for a new product launch in a defined region. An existing campaign might have different targets or budgets that wouldn't suit the new product's specific needs.

Question 13: What is 'target impression share' bidding designed to achieve?

Automatically match competitor bids to maintain market share
Ensure ads appear a specified percentage of the time in a chosen position on the search results page (Correct answer)
Set bids based on audience segment value
Maximize the number of clicks within a fixed CPC

Correct answer: Ensure ads appear a specified percentage of the time in a chosen position on the search results page

Target Impression Share bidding tells Google to automatically set bids to help ads appear on the absolute top, top of page, or anywhere on the page a set percentage of the time.

Question 14: What does a Quality Score of 10 in Google Ads primarily indicate?

Excellent expected CTR, ad relevance, and landing page experience (Correct answer)
High impression share
High daily budget
Maximum bid amount

Correct answer: Excellent expected CTR, ad relevance, and landing page experience

A Quality Score of 10 reflects that Google rates your expected CTR, ad relevance, and landing page experience as 'Above Average' across all three components.

Question 15: What is Click-Through Rate (CTR) and how is it calculated?

CTR = Impressions ÷ Budget × 100; it measures ad visibility relative to spend
CTR = Conversions ÷ Clicks × 100; it measures how often clicks lead to purchases
CTR = Clicks ÷ Impressions × 100; it measures the percentage of ad views that result in a click (Correct answer)
CTR = Clicks ÷ Conversions × 100; it measures click efficiency

Correct answer: CTR = Clicks ÷ Impressions × 100; it measures the percentage of ad views that result in a click

CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100, expressing ad engagement as a percentage.

Question 16: Which Google Ads report would an advertiser use to identify which search queries are being matched by broad match keywords that shouldn't be?

Ad Performance Report
Keyword Planner Report
Search Terms Report (Correct answer)
Auction Insights Report

Correct answer: Search Terms Report

The Search Terms Report reveals every actual search query that triggered an ad, making it the right tool to identify irrelevant broad match expansions.

Question 17: Which metric best measures the profitability of a PPC keyword at the campaign level?

Quality Score
Conversion value / cost (ROAS) (Correct answer)
Click-through rate (CTR)
Average CPC

Correct answer: Conversion value / cost (ROAS)

Conversion value divided by cost (ROAS) is the most direct indicator of whether a keyword is generating profitable revenue relative to what is spent to trigger it.

Question 18: What is a 'KPI dashboard' used for in PPC management?

An automated alert system that pauses campaigns when budgets are exceeded
A Google Ads interface feature that recommends bid changes based on goals
A reporting template submitted to clients as a mandatory billing document
A visual reporting tool that tracks key performance indicators to monitor campaign health at a glance (Correct answer)

Correct answer: A visual reporting tool that tracks key performance indicators to monitor campaign health at a glance

A KPI dashboard aggregates the most important metrics (CTR, CPA, ROAS, conversion rate) into a single view, enabling quick performance monitoring and faster decision-making.

Question 19: What is the 'auction insights' report in Google Ads used for?

Measuring the quality score trends for keywords in an ad group
Analyzing the performance of different ad formats within a campaign
Viewing the bid history for individual keywords over time
Comparing an advertiser's performance metrics against competitors who appeared in the same auctions (Correct answer)

Correct answer: Comparing an advertiser's performance metrics against competitors who appeared in the same auctions

Auction Insights shows comparative data — like impression share, overlap rate, and position above rate — against other advertisers competing in the same auctions.

Question 20: What is the purpose of linking Google Ads to Google Analytics in PPC management?

To automatically pause underperforming keywords
To enable automated A/B testing of landing pages
To import Google Analytics goals as conversions and access post-click behavioral data in Google Ads (Correct answer)
To synchronize ad budgets with website traffic levels

Correct answer: To import Google Analytics goals as conversions and access post-click behavioral data in Google Ads

Linking the two platforms allows you to import Analytics goals into Google Ads as conversion actions and view engagement metrics like bounce rate and session duration alongside ad performance data.

Question 21: What does 'heat mapping' reveal about PPC landing page visitor behavior?

Which keywords drove the most traffic to the page
How fast the page loads on different devices
The geographic location of all visitors
Where visitors click, scroll, and focus their attention on the page (Correct answer)

Correct answer: Where visitors click, scroll, and focus their attention on the page

Heat maps visually display aggregated user interaction data, showing which page areas attract the most clicks and attention, guiding optimization decisions.

Question 22: In PPC, what is a 'landing page' specifically?

The final page in a multi-step checkout process
The Google homepage where ads are displayed
The campaign setup page in the Ads dashboard
The specific webpage a user arrives at after clicking an ad (Correct answer)

Correct answer: The specific webpage a user arrives at after clicking an ad

A landing page is the specific URL destination users reach after clicking an ad, designed to fulfill the ad's promise and drive conversions.

Question 23: What is dynamic keyword insertion (DKI) in Google Ads?

Inserting the user's search query into your ad text dynamically (Correct answer)
Creating keywords from your landing page content
Adjusting keyword bids in real time
Automatically generating new keywords based on search trends

Correct answer: Inserting the user's search query into your ad text dynamically

DKI automatically replaces a placeholder in your ad with the keyword that triggered the ad, making the ad copy more relevant to the searcher's query.

Question 24: Which of the subsequent operations is not possible from the "Keywords" tab?

Check to see whether a keyword is showing ads
Pause individual keywords from showing ads
Edit your AdWords ad text (Correct answer)
Edit your cost-per-click (CPC) bids

Correct answer: Edit your AdWords ad text

While the 'Keywords' tab allows you to manage keywords, including editing bids, pausing them, and checking their status, you cannot directly edit your ad text from this tab. Ad text is managed within the 'Ads & extensions' tab, as ads are distinct entities linked to ad groups, not individual keywords. This separation ensures clear organization of your campaign components.

Question 25: Which scenario would most justify increasing a Google Ads campaign's daily budget?

CTR is below industry benchmark
The campaign is losing significant impression share due to budget (Correct answer)
The campaign has a low Quality Score
The campaign has more than 10 ad groups

Correct answer: The campaign is losing significant impression share due to budget

If a campaign regularly exhausts its budget before the day ends and has a positive ROAS or acceptable CPA, increasing the budget can capture more conversions that were previously missed.

Question 26: What does 'ad disapproval' mean in Google Ads?

A competitor has reported the ad for intellectual property violation
Google has reviewed and rejected an ad because it violates advertising policies (Correct answer)
The ad has been flagged for a budget issue
The ad has low performance and has been paused automatically

Correct answer: Google has reviewed and rejected an ad because it violates advertising policies

Disapproved ads cannot run because they violate Google Ads policies such as those covering misleading claims, prohibited content, or editorial standards.

Question 27: What does Cost Per Acquisition (CPA) measure in PPC reporting?

The revenue generated per ad click
The total ad spend divided by total impressions
The average cost to acquire one conversion or customer action (Correct answer)
The cost to acquire one keyword ranking

Correct answer: The average cost to acquire one conversion or customer action

CPA is calculated by dividing total ad spend by the number of conversions, representing the average dollar cost to complete one desired action.

Question 28: An e-commerce advertiser wants to show ads for specific products with prices and images. Which Google Ads campaign type should they use?

Display campaign with dynamic ads
Video campaign with product cards
Responsive Search Ads campaign
Shopping campaign (Correct answer)

Correct answer: Shopping campaign

Shopping campaigns use Google Merchant Center product feeds to display product images, titles, prices, and store names directly in search results.

Question 29: What does 'average position' metric in Google Ads historically represent, and why was it deprecated?

It was removed because position data was considered proprietary
It showed average rank among ads but was replaced by more precise top-of-page and absolute top impression share metrics (Correct answer)
It measured the average position of keywords in Quality Score ranking
It tracked the average scroll position where users clicked on an ad

Correct answer: It showed average rank among ads but was replaced by more precise top-of-page and absolute top impression share metrics

Average position indicated the typical ad rank but couldn't reflect whether the ad appeared above organic results; Google replaced it with impression share metrics that directly measure on-page visibility.

Question 30: What does 'diminishing returns' mean in the context of PPC budget scaling?

Lower returns caused by poor ad quality over time
The point where adding more ad spend produces progressively smaller incremental gains in conversions or revenue (Correct answer)
Reduced campaign performance after a Google algorithm update
Budgets that decrease automatically over time due to competition

Correct answer: The point where adding more ad spend produces progressively smaller incremental gains in conversions or revenue

As PPC spend increases, you exhaust the most efficient inventory first; additional spend targets progressively less qualified audiences at higher CPAs, reducing the return on each incremental dollar.

Question 31: How is Cost Per Mille (CPM) bidding different from Cost Per Click (CPC) bidding?

CPM charges per click while CPC charges per 1,000 impressions
CPM is only available on the Search Network
CPM charges per 1,000 impressions regardless of clicks, while CPC charges only when a user clicks (Correct answer)
CPC is calculated based on viewable impressions

Correct answer: CPM charges per 1,000 impressions regardless of clicks, while CPC charges only when a user clicks

CPM (Cost Per Mille) billing charges advertisers for every 1,000 times an ad is shown, making it better suited for brand awareness goals rather than direct response.

Question 32: What is A/B testing (split testing) on a landing page?

Checking page speed on two different devices
Running two versions of a page to compare which performs better (Correct answer)
Testing the page on two different browsers simultaneously
Testing ad copy A against ad copy B in the same ad group

Correct answer: Running two versions of a page to compare which performs better

A/B testing runs two landing page variants with one element changed at a time, directing traffic to each to statistically determine which version drives more conversions.

Question 33: The Quality Score for your keyword is calculated by Google using all of the above factors, with the exception of _________.

Cost-Per-Click (CPC) Bid (Correct answer)
Click through Rate (CTR)
Historical Keyword Performance
Relevance Of Your Ad Text

Correct answer: Cost-Per-Click (CPC) Bid

Google's Quality Score is primarily calculated based on factors like expected click-through rate (CTR), ad relevance, and landing page experience. While your Cost-Per-Click (CPC) bid influences your Ad Rank (which determines ad position), it is not a direct factor in the calculation of the Quality Score itself. The Quality Score assesses the quality and relevance, not the bid amount.

Question 34: What is the purpose of using 'Callout Extensions' in Google Ads?

To add clickable phone numbers to search ads
To direct users to specific pages within the website
To highlight specific benefits or features of the product or service in short text snippets (Correct answer)
To display star ratings from customer reviews

Correct answer: To highlight specific benefits or features of the product or service in short text snippets

Callout extensions add short, non-clickable text snippets to ads that highlight key selling points like 'Free Shipping' or '24/7 Support'.

Question 35: In PPC management, what does 'bid modifier' mean?

A keyword-level maximum bid cap
A penalty applied to low-Quality-Score keywords
A multiplier applied to your base bid based on targeting dimensions like device, location, or time (Correct answer)
A budget increase triggered by competitor bids

Correct answer: A multiplier applied to your base bid based on targeting dimensions like device, location, or time

Bid modifiers are percentage adjustments applied to your base bid for specific conditions such as device type, geographic location, audience, or time of day.

Question 36: How does the Google Ads 'maximize clicks' strategy determine bids?

It bids the maximum allowed by your keyword's Quality Score
It uses manual bids submitted by the advertiser
It matches competitor bids in real time
It sets bids automatically to get the most clicks possible within your budget (Correct answer)

Correct answer: It sets bids automatically to get the most clicks possible within your budget

Maximize Clicks is an automated strategy that optimizes bids to generate as many clicks as possible without exceeding the specified daily budget.

Question 37: What is 'geographic targeting' (geo-targeting) in PPC campaigns?

Tracking which geographic regions generate the most impressions
Adjusting bids based on the user's device GPS accuracy
Showing ads only to users in specific locations such as countries, cities, or radius areas (Correct answer)
Targeting keywords that contain location-specific terms

Correct answer: Showing ads only to users in specific locations such as countries, cities, or radius areas

Geo-targeting allows advertisers to restrict ad delivery to users in specific geographic locations, improving relevance and budget efficiency.

Question 38: When using Target ROAS bidding, what should an advertiser do if the strategy is severely under-delivering?

Add more negative keywords to improve efficiency
Switch to Manual CPC and raise bids on all keywords
Increase the daily budget to force more impressions
Lower the ROAS target to give the algorithm more flexibility to compete in auctions (Correct answer)

Correct answer: Lower the ROAS target to give the algorithm more flexibility to compete in auctions

An overly ambitious ROAS target can cause the algorithm to bid too conservatively, limiting auction participation; lowering the target gives it room to serve more ads.

Question 39: What is 'incrementality testing' in PPC advertising?

Testing incremental improvements to ad copy over time
A method to measure the true causal impact of PPC ads by comparing exposed and unexposed groups (Correct answer)
A Google Ads experiment that gradually introduces new keywords
Running incrementally larger budgets each month to find the efficiency ceiling

Correct answer: A method to measure the true causal impact of PPC ads by comparing exposed and unexposed groups

Incrementality testing (also called lift testing) creates a holdout group that does not see ads and compares their conversion behavior to the exposed group to isolate the actual incremental lift from advertising.

Question 40: What does 'cost per thousand impressions' (CPM) measure in PPC reporting?

The cost an advertiser pays for every 1,000 times their ad is shown (Correct answer)
The average revenue earned per 1,000 impressions
The cost to generate 1,000 clicks from an ad
The number of impressions per $1,000 of budget

Correct answer: The cost an advertiser pays for every 1,000 times their ad is shown

CPM (cost per mille) is the price paid for 1,000 ad impressions and is a standard metric for evaluating display and awareness campaign costs.

Question 41: WordStream's 'Day Parting' optimization tool helps advertisers do what?

Rotate ad creatives based on daylight hours
Split budgets evenly across all 24 hours
Automatically pause campaigns on weekends
Adjust bids or ad scheduling based on time-of-day and day-of-week performance (Correct answer)

Correct answer: Adjust bids or ad scheduling based on time-of-day and day-of-week performance

Day parting lets advertisers increase bids during high-converting windows and reduce spend during low-performance periods.

Question 42: What does the display URL in a Google Search ad communicate to the user?

The tracking parameters attached to the click for analytics
The exact URL of the page the user will visit after clicking
The website domain and path where the user will land, giving context about the destination (Correct answer)
The advertiser's business name and headquarters location

Correct answer: The website domain and path where the user will land, giving context about the destination

The display URL shows the root domain plus up to two customizable path fields, helping users understand the destination before clicking without revealing complex tracking URLs.

Question 43: What is the Google Ads 'observation' targeting method used for?

Testing new keywords in a separate campaign
Monitoring how an audience performs without limiting reach (Correct answer)
Pausing underperforming audience segments
Restricting ad delivery to a specific audience only

Correct answer: Monitoring how an audience performs without limiting reach

Observation targeting collects performance data on a specified audience segment without restricting who sees your ads, allowing you to analyze results before applying bid adjustments.

Question 44: What is 'click fraud' in PPC advertising?

Using automated rules to click competitors' ads in analysis
Fraudulent or invalid clicks on PPC ads intended to exhaust an advertiser's budget without genuine interest (Correct answer)
Clicking your own ads to test the user experience
Bidding on competitor brand keywords

Correct answer: Fraudulent or invalid clicks on PPC ads intended to exhaust an advertiser's budget without genuine interest

Click fraud involves fake or malicious clicks on PPC ads — often by competitors or bots — designed to deplete an advertiser's budget without producing any real business value.

Question 45: What is Target CPA bidding in Google Ads?

A manual bidding strategy where the advertiser sets each keyword bid individually
A strategy that automatically raises bids during peak hours
An automated strategy that sets bids to get as many conversions as possible at a specified cost per acquisition (Correct answer)
A bidding strategy that maximizes impressions within a set budget

Correct answer: An automated strategy that sets bids to get as many conversions as possible at a specified cost per acquisition

Target CPA uses Google's machine learning to adjust bids in real time, aiming to achieve conversions at or near the advertiser's specified cost-per-acquisition goal.

Question 46: Why is it important to segment PPC performance data by device in reporting?

Because segmenting by device is required by Google for compliance reporting
Because mobile, desktop, and tablet users often have very different CTRs, conversion rates, and CPAs (Correct answer)
Because ad formats are entirely different across devices and cannot be compared
Because Google charges different CPCs for different device types automatically

Correct answer: Because mobile, desktop, and tablet users often have very different CTRs, conversion rates, and CPAs

Device segmentation reveals how performance varies across mobile, desktop, and tablet, allowing advertisers to apply bid modifiers or separate campaigns to optimize for each device's unique behavior.

Question 47: What is segmentation in the context of PPC reporting, and why is it valuable?

Breaking down performance data by dimensions like device, time, or network to identify specific patterns (Correct answer)
Dividing budget across multiple campaigns
Filtering reports to show only converting ad groups
Separating branded from non-branded keywords

Correct answer: Breaking down performance data by dimensions like device, time, or network to identify specific patterns

Segmentation lets you view aggregate performance data broken down by a specific dimension — such as mobile vs. desktop — revealing performance differences that are hidden in blended totals.

Question 48: When using WordStream for a local PPC campaign in the US, which targeting refinement is most commonly recommended?

Using only branded keywords for local targeting
Targeting by device type only
Disabling the Google Display Network entirely
Adding geographic bid adjustments for high-performing local areas (Correct answer)

Correct answer: Adding geographic bid adjustments for high-performing local areas

Geographic bid adjustments let local advertisers bid more aggressively in areas where their ads convert at higher rates.

Question 49: What is the minimum audience list size required to use a remarketing audience for targeting in Google Search campaigns?

500 active visitors
100 active visitors
5,000 active visitors
1,000 active visitors within the last 30 days (Correct answer)

Correct answer: 1,000 active visitors within the last 30 days

Google requires a remarketing list to have at least 1,000 active visitors within the past 30 days before it can be used for targeting in Search campaigns to protect user privacy.

Question 50: What does 'impression share' metric measure in Google Ads campaigns?

The percentage of eligible impressions a campaign actually received compared to the total it could have received (Correct answer)
The percentage of ads displayed on mobile devices versus desktop
The share of budget used by impressions versus clicks
The number of times an ad was shown per user in a given period

Correct answer: The percentage of eligible impressions a campaign actually received compared to the total it could have received

Impression share = Impressions received ÷ Total eligible impressions × 100, revealing how often ads appear relative to how often they could have appeared.

Question 51: Why is it important to separate branded and non-branded keywords in PPC reporting?

Non-branded keywords require a higher minimum bid than branded ones
Branded terms have artificially high performance metrics that skew the evaluation of non-branded acquisition efficiency (Correct answer)
Google requires separate campaigns for branded terms
Branded campaigns are billed at a different CPM rate

Correct answer: Branded terms have artificially high performance metrics that skew the evaluation of non-branded acquisition efficiency

Branded keywords typically convert at much higher rates and lower CPAs because users already know the brand, so blending them with non-branded data makes acquisition performance appear more efficient than it actually is.

Question 52: A PPC manager wants to prevent ads from showing to users who already converted. Which audience feature should they use?

Similar Audiences
Customer Match upload
In-market audience targeting
Remarketing lists with 'Exclude' setting (Correct answer)

Correct answer: Remarketing lists with 'Exclude' setting

Adding converted users to a remarketing list and setting that list as an exclusion prevents wasting budget on users who already completed the goal.

PPC Management Certification

Validates expertise in pay-per-click advertising management, covering campaign strategy, keyword research, ad creation, bidding strategies, budget management, and performance analytics across major platforms like Google Ads.

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